11th May, 2021
The single-screen and multiplex business in the country was severely affected due to the phased lockdown of the Corona virus pandemic in the last one year. In January-February this year, when the hope of ending the epidemic woke up, the hopes of the cinema business coming back on track were being cherished.
Raising this expectation, Salman Khan's announcement that Radhe - Your Most Wanted Bhai Eid will be released only in theaters so that the box office can give Salman's charisma some flying to the ground theater business. However, the corona virus returned with more vigor than before, and as the march progressed, the country moved towards a more serious condition than before. As a result, partial lockdown and sanctions were introduced in the states, which had a direct impact on the Manoranjan industry.
In April and May, the films that were announced to be released loudly started to be postponed. Seeing no hope of changing the situation in May, Salman Khan did not postpone the release of his film Radhe - Your Most Wanted Bhai, but decided to bring it to the audience under the hybrid model. That is, the film will be released in theaters wherever the theaters are open all over the world. Also, 'Pay Per View' will also come on digital platforms based on the model, where viewers can watch the film by paying a fixed amount. Under the hybrid model, it is evident that the theaters business will be affected the most.
Salman Khan has now apologized to the owners of the theater. Salman, who played a commitment with his audience, could not fulfill the promise made to the theater owners. On Monday, Salman interacted with some journalists through Zoom.
During this, he said- "I apologize to the cinema owners, who were hoping to make a profit on the release of this film." We waited, as much as possible, in the hope that pannedemic would end and that we would be able to release the film in cinemas across the country. But that did not happen. Don't know when things will be normal. ''
Regarding Radhe's box office collection, Salman said- "Radhe's box office collection will be zero." This will be the lowest for any Salman Khan film. In India and Overseas, the film is being released in fewer theaters than usual. Hence, the box office collection will be bad. ”Directed by Prabhudeva, Radhe stars Salman with Disha Patni, Jackie Shroff and Randeep Hooda in the lead roles.