Reliance Brands Limited (RBL) has entered into a long-term franchise agreement with Tod's, an Italian luxury and lifestyle brand.
Reliance Tod's Deal: Reliance Brands Limited (RBL), a company of Reliance Group, has entered into a long-term franchise agreement with Italy's luxury and lifestyle brand Tods. According to a joint statement issued on Monday, under this agreement, Reliance Brands will now become the seller of all products including footwear, handbags and accessories from Tods in the Indian markets.
However, TOD's products are already available on Reliance's luxury e-commerce platform. Under this agreement, RBL will now be responsible for managing the existing showrooms of TODS. Along with this, emphasis will also be laid on strengthening this brand in the Indian markets. Commenting on the agreement, Darshan Mehta, Managing Director, RBL said, “Tods has achieved a great position in the world's luxury market. We are thrilled to partner with a brand in the Indian market that has maintained its quality, craftsmanship and style.
Speaking on the occasion, Carlo Alberto Beretta, Brand General Manager, Tod's, said, “We believe that our shared passion for quality and a modern and sophisticated lifestyle will allow us to realize this important partnership to its full potential. What started as a small leather shoe company in Italy over 100 years ago is today a big name in the luxury brand.
It has 318 stores and 88 franchise stores worldwide. RBL, a subsidiary of Reliance Retail Ventures Limited, commenced operations in the year 2007. It has also invested in operating and manufacturing indigenous Indian designer brands over the past five years, along with forging partnerships with global brands in the luxury and premium segment.