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Sylvester daCunha: Sylvester daCunha passed away, gave new identity to the brand by making Amul girl

Pankaj Prasad
Sylvester Dacunha passed away
Sylvester Dacunha passed away

Sylvester Dacunha conceived the 'Utterly Butterly' campaign for Amul, a brand owned by GCMMF, in 1966, which introduced the 'Amul Girl' to the world and continues to this day.

Advertising industry veteran Sylvester Dacunha, the creator of the iconic 'Amul Girl' campaign that debuted in the 1960s, has passed away. Sylvester, who created the 'Utterly Butterly' girl campaign of dairy products company Amul, breathed his last at the age of 80. Jayen Mehta, Managing Director of Gujarat Co-operative Milk Marketing Federation (GCMMF), informed about his death by tweeting.

Jayen Mehta, Managing Director, GCMMF said, "Deeply saddened by the passing away of Sylvester, Chairman, Dacunha Communications in Mumbai. Sylvester Dacunha conceived the 'Utterly Butterly' campaign for Amul, a brand owned by GCMMF, in 1966, which introduced the 'Amul Girl' to the world and continues to this day.

Rahul Dacunha, son of Sylvester Dacunha, is now handling the advertising company started by his father. Senior Congress leader Jairam Ramesh paid tribute to Sylvester Dacunha and acknowledged his genius. Trinamool Congress MP Derek O'Brien condoled Sylvester's death and described him as a legend of advertising.

One of the longest running advertisement in the world

Sylvester Dacunha conceived the idea of the Amul girl ad in 1966. Due to this girl seen in white and red dotted frock, Amul brand got a new identity in the country and the world. Amul General Marketing Manager Pawan Singh said that he is saddened by the death of Sylvester. He said that Amul Girl is one of the longest running commercials in the world. The company touched new heights with advertising. Its reach and popularity grew over generations through print, TV, then digital and social media.