Acuna, Lindor and Tatis are the protagonists of the new "Baseball is Another Thing" campaign
The MLB initiative, created in conjunction with the multicultural agency Remezcla, celebrates Latino heritage and features the voice of Lin-Manuel Miranda
Major League Baseball launched, through its website, the new phase of its "Baseball is Another Thing" campaign, and they did so in collaboration with the multicultural agency Remezcla, which specializes in connecting with audiences Latinas. On this occasion, three of the most vibrant figures in the sport—Ronald Acuna Jr., Francisco Lindor, and Fernando Tatis Jr.—headline the ads that seek to show how baseball reflects music, culture, and roots that transcend borders.
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The narrative touch falls on Lin-Manuel Miranda, a composer, actor, and producer who has won Pulitzer, Tony, Grammy, and Emmy prizes, who gives voice to the stories that are broadcast in the United States and Latin America.
His participation adds a cultural weight that connects with both the general public and the Latino communities that see baseball as a space for representation.
Culture, music, and legacy in each story
The ads present the players in a gallery setting, with miniatures created by Puerto Rican artist Danny Cortes. It relives Acuna's childhood in Venezuela, Lindor's beginnings in Puerto Rico, and Tatis's formation in the Dominican Republic. Each piece connects the everyday with the legendary.
The campaign also features appearances by salsa icon Gilberto Santa Rosa; Venezuelan musician Beto Montenegro; and Dominican influencer Jess Judith, who bring freshness, rhythm, and authenticity. "Baseball Is Something Else" isn't limited to the diamond: it seeks to portray how cultural heritage lives on in every swing, every smile, and every celebration.
A special ad is dedicated to Mexico, where MLB will pay tribute to Fernando Valenzuela, the Dodgers legend who defined an era with "Fernandomania." Narrated by singer Melissa Robles, the spot connects Valenzuela's legacy with new Mexican names in MLB: Alejandro Kirk, Isaac Paredes, Luis Urias, and Andres Munoz.
This content will be broadcast on ESPN Mexico, Imagen, Cinemex, and Amazon Prime Ads.
The project reinforces the impact of the first phase of the campaign, launched in 2024, which previously featured figures such as Myke Towers and comedian Marcello Hernandez. According to MLB, 62% of Hispanics over the age of 12 in the United States identify as baseball fans, demonstrating the power of this community in the present and future of the league.