In view of the festive season, the famous jewelery brand Tanishq released a new advertisement for its promotion, but it caused trouble for him. As soon as the video surfaced, people started opposing it on all social platforms. People described it as promoting jihad. The tone of the protest was such that he was forced to remove the advertisement from his YouTube channel. However, those who supported it also came into the fray but the tone of the protest was so strong that they did not stop.
People on social media termed it as promoting jihad
On Twitter alone, more than 19 thousand people demanded to ban this advertisement and within a short time it started trending on Twitter. People on Twitter and Facebook and Instagram also raised a strong protest. Responding to this, Congress MP Shashi Tharoor said, 'So the hardline Hindutva people have called for boycott of Tanishq Jewelery. If Hindu-Muslim Ekatvam (unity) bothers them a lot, why don't they boycott India, the symbol of the longest living Hindu-Muslim unity in the world? '
This is the case
A new advertisement by Tanishq featured a Hindu woman. He is married in a Muslim family. The video depicts the ritual of Goddess of this woman. The special thing is that the Muslim family performs all the rituals according to Hindu customs. Later, the pregnant woman asks her mother-in-law that the mother does not perform this ritual in your house, on which her mother-in-law says that but the ritual of keeping the daughter happy is in every house. The video attempts to show the Hindu-Muslim family united.