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Make in India: Sansui to start manufacturing center in Gurugram, target of Rs 1,000 crore investment

Japanese electronics company Sansui has launched a new range of consumer durables and electronic products in the Indian market.

27th September, 2019

Japanese electronics company Sansui has launched a new range of consumer durables and electronic products in the Indian market, including smart TVs, washing machines, audio devices, air conditioners, refrigerators, small kitchen appliances. All these products will be available on offline and online platforms from September 2019.

On this occasion the company announced the setting up of a state-of-the-art manufacturing center for TVs, washing machines, refrigerators and air conditioners in an area of ​​more than 30 acres in Gurugram by June 2020, under the Make in India initiative of the Government of India, where Southeast Asia In addition to serving as a major manufacturing hub for Sansui in India, it will also create around 3000 new job opportunities in the country.

Sansui has recently announced a strategic partnership with Delhi-based business conglomerate Jaina Group to strengthen its presence in India and South East Asian markets. The group has targeted to invest Rs 1,000 crore in Indian operations over the next three years and has a business target of Rs 3500 crore for the Sansui brand in India by the year 2022.

The Jaina Group will provide Sansui's products to more than 6,000 retail partners and networks of more than 400 sales service centers with over 2250 field engineers and 96 percent pin code coverage. The company's products will be available on Flipkart. Jaina Group Managing Director Pradeep Jain said that the Jaina Group has been representing global digital brands in India for the last 25 years through local level solutions.

The Indian appliance and consumer electronics market is expected to reach 48.37 billion dollars in 2022 at 9 per cent year-on-year, given that we are aiming to increase the market share of Sansui in India and we will be able to reach double digit market by 2022. Exploring the possibility of acquiring a stake. On the occasion, Sansui executive and global licensing head Limjutim said that under the government's Make in India initiative, we will soon establish a manufacturing unit in India.

Sansui has introduced its new range of consumer durables and electronics with Japanese technology. Sansui has launched the latest range of SmartTV in the range of Rs 12,490 to Rs 60,490. Washing machines have been added to the smart clearing program and many other features, which are available for between Rs 8,790 and Rs 24,990.

Category: Business

Tags:
Make in India
Sansui
Japan
Gurugram
Jaina Group

Reported by:
Abhishek Roy