19th March, 2019
One of the fastest growing banks - RBL bank and NBFC- Bajaj Finance Limited both in Indian private sector has announced that Bajaj Finserv RBL Bank Supercard has reached one million marks in a little over two years. Supercard is the first co-branded credit card to achieve this achievement in India.
Started in February 2017, Bajaj Finserv RBL Bank Supercard is available in more than 60 cities for both new and existing customers of Bajaj Finserv. Over 80,000 traders in the field of consumer goods, mobile, groceries and clothing in Supercard offers unique advantages with Bajaj Finserve's unique merchant offer, along with RBL's bank's finest card management expertise. What makes this achievement more special is that 40% of these 1 million super cardholders have become credit card customers for the first time, which helps in promoting financial inclusion through digital payment.
Executive Vice President (Payments) of Bajaj Finance Limited Manish Jain said that the 1 million figure is powerful evidence of the continuous trust and support of our customers. Our uninterrupted acquisition process inspired by technology and unique innovative features of the product has helped us to maintain this digital transformation of payments and improve customer experience. Due to our huge and fast-growing client franchisee of over 32 million, we believe that we have a huge potential to establish large-scale and permanent credit card franchisees and inhibit the digital payment environment in India.
Harjeet Tur (Head - Retail, Financial Inclusion, and Rural Business) said that we fully believe in providing importance and convenience to our customers and the data of 1 million validates our efforts in this area. Bajaj Finserv has been a very good ally and we are very excited to work together in our campaign to provide a better experience to our customers. We hope to achieve many more achievements by introducing the best of service and products by adopting state-of-the-art technology.
A unique combination of offers with interesting card programs with 80,000 merchandise, with privileged privileges such as cost-free EMI, affordable emergency loan facility, airport lounge facility and many benefits in consumer goods, mobile phones, garments, and groceries.