14th April, 2019
The rise Of the Chinese short video-sharing app TikTok in India has been so spectacular over the past year that it is now nearly impossible for any social media user to not have come across its content.
These user-created videos that often contain memes, lip-syncing songs and sometimes sleazy posts regularly find ways to other popular social media sites including Facebook, WhatsApp, and ShareChat. These are the platforms where most adult social media users are now getting introduced to TikTok.
For the young generation though, especially the teenagers and even younger kids, the app needs no introduction.
In fact, according to a new report from mobile app intelligence firm Sensor Tower, out of the 18.8 crore new users that TikTok added globally in the first quarter of 2019, 8.86 crores were from India.
Globally, TikTok has far crossed 1.1 billion installs and in the first quarter of 2019, it emerged as the third most installed app in the world, ranking behind only Facebook's WhatsApp and Messenger at No. 1 and No. 2, respectively, the analysis showed.
But how do you explain the dramatic rise of this app owned by Chinese tech company ByteDance?