Juan Luis Londono Arias, known worldwide as Maluma, once again demonstrated that he is not afraid of change. To welcome 2026, the Colombian artist decided to completely shave off his beard, an element that for years had become a hallmark of his personal brand. The change was initially revealed through the social media accounts of his dermatologist, Dr. Elizabeth Arroyave, who shared a photo of the singer with the caption: “Freshly beard-free skin, good conversation, laughter, and intentional care.” In the image, Maluma is seen with a completely clean-shaven face, sporting an appearance that many of his fans compare to his early days in music, when he released hits like “La Temperatura.” The reaction from internet users was immediate. On platforms like Instagram and X, opinions were quickly divided. On one hand, a large part of his fanbase praised the change, claiming that the singer “looked 10 years younger” and that he looks “more handsome than ever.” On the other hand, fans of his more recent era expressed some nostalgia, stating that the beard gave him a more imposing and masculine presence. However, the general consensus is that the artist manages to maintain his appeal regardless of the trends he chooses to adopt. Beyond aesthetics, this change in his image has sparked rumors about the release of a new musical project. Historically, Maluma has used his changes in appearance—such as when he shaved his head or changed his hair color—to mark the beginning of different musical “eras.”