George Lucas, creator of “Star Wars,” speaks out in favor of AI in Hollywood
The creator of the "Star Wars" universe maintained that AI is the future of cinema and that public opinion should not influence studios
The creator of the “Star Wars” universe, George Lucas, has joined the list of celebrities who share their position on the use of Artificial Intelligence (AI) in the film industry. In a recent talk, he assured that its incorporation is essential and that the public's opinion should not have an impact on the studios' decision-making.
Contrary to public opinion, the American filmmaker was optimistic about the role that AI can play in audiovisual production: “Artificial intelligence means that it is much easier for us to make movies,” he declared in an interview with “A Rabbit’s Foot” magazine.
According to his testimony, the use of technologies in cinema is part of the evolution of the industry and should not be demonized.
"It's like sitting here saying, 'Well, I think the horse-drawn cart is the best. These cars break down, they need gas, they bring all kinds of problems, and soon they'll be turned into tanks and kill people. It's terrible.' There's nothing that can be done about it. That's progress, that's the future," he reflected.
Although he accepted that there are risks associated with the development of artificial intelligence, George Lucas emphasized that even when resorting to the use of AI, human beings are the ones who must use it responsibly.
"The idea is that you are a human being, you are responsible for what you say and what you do, and if you do something illegal, you should be punished for it. Whatever you do, you should be recognized. It's like real life," he highlighted.
In addition to his position on artificial intelligence, the famous man expressed his discontent about the focus groups and test screenings that studies carry out. According to his story, this results in films being created more by public expectations than by the vision of the filmmakers.
“I don't like discussion groups,” he said. "The audience doesn't know what they want to see. If they don't like a character, that's interesting, and as a filmmaker I want to find out why. But when the studios hear that, they interpret the message in the wrong way. They let the audience make the movie," he concluded.