The actor Pedro Pascal is the protagonist of a legal battle against a liquor brand that, according to his legal representatives, is related to the unauthorized use of intellectual property and image rights.

Since 2022, the brand of an alcoholic beverage of Chilean origin under the name 'Pedro Piscal' has been on the market. According to the actor's lawyers, Juan Pablo Silva, Luis Felipe Opazo and Manuel Concha, from Estudio Silva, although this is not directly related to him, it could confuse consumers and make them believe that he is the owner or promoter of said liquor.

For this reason, Pedro Pascal's legal team filed a lawsuit with INAPI to annul the trademark registration that the owner processed in June 2023.

Within this complaint, mention is also made of the negative effects that this trademark registration could generate for the Hollywood star. Among them, the affectation of some of his current contracts with beverage brands such as Corona beer and Casillero del Diablo wine is listed.

Furthermore, in a statement released by El Pais, the Chilean legal representatives affirm that: "There is a clear interest in commercial exploitation on the part of the defendant, taking advantage of the fame of our client by obtaining a trademark registration on a commercial sign that evidently seeks to be related to Pedro Pascal for profit."

In response, the owner of the trademark David Herrera dismissed the accusations and assured that his trademark has no reference to the actor and its use is legitimate. So much so that after its registration with the Intellectual Property Institute (INAPI) and its publication in the Official Gazette, the legally mandated 30-day period for filing objections passed without any challenges.

“Pedro refers to Pedro Jimenez, the grape variety used to make the liqueur, and Piscal, because it is directly related to pisco. It’s a play on words, but in no way alluding to the actor,” the defense stated. “His image does not appear on either the bottle label or the website,but rather that of a man next to a dog in black silhouette," he added.

So far, it has been reported that the case is at the stage where both parties present evidence, which could extend the case up to two years in court.