With an eye on the November 3 elections, the organizations Somos Votantes and Somos PAC announced a joint investment of $6 million to expand their presence among Latino voters in Texas, a state considered decisive in the dispute for control of Congress.
The strategy combines two fronts: on the one hand, a civic participation program without partisan affiliation to inform and listen to Latino communities; on the other, a political persuasion campaign focused on three of the most competitive electoral districts in the state.
According to the information released by Somos Votantes and Somos PAC, the investment seeks to increase the participation of one of the fastest growing sectors within the American electorate.
Two strategies to reach the Latino electorate
Of the total resources, $2 million will be allocated by Somos Votantes to civic education activities, community outreach and information on electoral registration. The organization will conduct door-to-door tours and in-person events to learn about the main concerns of Latino voters and facilitate their participation in the electoral process.
“Working people, including hard-working Latinos, are the backbone of our economy,” said Melissa Morales, founder and president of Somos Votantes.
Meanwhile, Somos PAC will invest $4 million in a political campaign aimed at the 15th, 23rd and 35th congressional districts of Texas, considered strategic due to their high concentration of Hispanic voters and the competitiveness of their elections.
The economy dominates the concerns of Latinos
The campaign will include digital advertising, radio, direct mail and bilingual messages focused on economic issues, an issue that, according to a state survey by Somos Votantes, ranks first among the concerns of the Latino electorate.
The survey indicates that 75% of respondents are concerned about inflation, 81% about the increase in gasoline prices and 76% about the economic impact of the conflict with Iran on taxpayers.
“Texas is becoming the epicenter of the fight for control of Congress and there is no path to victory without Latino voters,” said Melissa Morales.
With this investment, both organizations seek to consolidate the participation of the Latino community in one of the states with the greatest political weight in the country and where the Hispanic vote could influence the outcome of several key races.
