Samsung already has everything ready for its big leap into the world of mixed reality. The South Korean brand officially confirmed the launch date of its first XR headset, known as Project Moohan, which will debut on October 21 at its Worlds Wide Open global event.

This announcement comes hot on the heels of the unveiling of the new Apple Vision Pro with the M5 chip, promising a technological rivalry that will turn heads.

Samsung enters the XR game with everything

Samsung isn't just waffling. Project Moohan is the result of a direct collaboration with Google and Qualcomm, built on the new Android XR platform, a foundation designed to deliver immersive experiences with artificial intelligence at its core. Simply put, the device won't just display virtual worlds, but will understand and react to what the user does within them.

The Worlds Wide Open event will reveal a new generation of AI-powered Galaxy devices, and Project Moohan will be at the center of it. It promises to change the way we use technology to work, play, and connect, merging the digital and the real like never before.

A headset made for the future

Project Moohan will integrate the Snapdragon XR2 Plus Gen 2 chip, the same one that powers the most advanced headsets on the market. It will come with dual 4K micro-OLED displays and weigh around 545 grams (lighter than Apple's Vision Pro).

Its design will seek to be more ergonomic and comfortable than current headsets, with lightweight materials and an external battery that balances the weight. Samsung describes it as a “spatial canvas” that will allow you to watch videos, explore places on Google Maps, or make immersive video calls, all with voice commands, gestures, or simply with your gaze.

Another notable feature will be its open ecosystem, which will allow a seamless connection with Galaxy smartphones, watches, tablets, and other smart devices. Additionally, the headset will run XR-optimized Android apps and offer native integration with Google services like YouTube XR, Meet, and Gemini AI.

The Vision Pro's direct rival

Samsung's move couldn't be more strategic. With Apple launching its Vision Pro 2 with the M5 chip, the South Korean brand wants to confront it with a more open, accessible, and collaborative alternative. While Apple maintains its closed ecosystem, Project Moohan will bet on a flexible environment, compatible with any brand within the Android universe.

Samsung will seek to position the headset around $999 USD, placing it between the Meta Quest 3 ($499 USD) and the Apple Vision Pro ($3,499 USD), a move that could attract thousands of curious XR users who don't want to spend a fortune. In addition, those who reserve the device will receive a $100 USD credit, an incentive that anticipates a strong global pre-sale strategy.

Everything indicates that Project Moohan will mark the beginning of a new era for Samsung, opening the door to a complete line of extended reality devices under the Galaxy ecosystem. And if the promises in AI, performance, and design hold up, we could be looking at the first Android headset truly capable of competing head-to-head with Apple's Vision Pro.