Far from being content with symbolically celebrating anniversaries, Genesis has decided to mark its first decade as an independent brand with proposals that clearly look to the future.

In just ten years, the premium brand that from the Hyundai umbrella has gone from being a promising newcomer to establishing itself as a relevant player in the global luxury, and recent concepts confirm it.

Between launches, previews, and new divisions, Genesis has shown that it doesn't intend to follow predictable paths. The introduction of the Magma family, focused on high performance, is just one part of a more ambitious strategy. In this context appears the Genesis G90 Wingback Concept, a profound reinterpretation of its flagship that challenges traditional categories and proposes a refined alternative to the classic executive sedan.

A new take on the G90

The starting point for the Wingback Concept is the well-known Genesis G90, the most luxurious model in the brand's portfolio. However, Genesis decided to explore the limits of this platform without resorting to radical structural changes. The result is a concept vehicle that retains the architecture of the production G90, demonstrating the flexibility of its technical foundation. The numbers speak for themselves: a wheelbase of 126 inches (3.2 meters) and a length close to 200 inches (5.1 meters). These proportions allow the sedan to be transformed into a kind of high-end luxury sportback or wagon, with a clear focus on long-distance comfort and family practicality, without sacrificing presence or status. Exterior Design: Elegance with Restrained Muscle. Visually, the Genesis G90 Wingback Concept intensifies the brand's most recognizable design features. The Crest grille maintains its prominence,While the twin-line headlights and characteristic parabolic line are reinterpreted to offer a more solid and athletic, yet still restrained, image.

The front fascia introduces a more sculpted bumper,large lower air intakes, and Magma-specific details, including its badge. The widened wheel arches house custom 22-inch wheels with low-profile tires, reinforcing the feeling of power without visual excess.

In profile, the transformation becomes evident. The roofline flows smoothly into a rear end completely different from that of the sedan. The traditional trunk disappears, giving way to a sloping tailgate, accompanied by two spoilers and a high-performance rear diffuser that adds a distinctly sporty touch.

Interior: Luxury with Magma Character

The Wingback Concept's cabin doesn't simply replicate the refinement of the conventional G90. Here, Genesis introduces a more emotional atmosphere, aligned with the Magma philosophy. The sport seats are upholstered in Chamude, a suede-like material, with Magma green stitching and an embroidered logo, creating a stylish and modern contrast. The steering wheel, dashboard, and center console replicate this understated yet expressive aesthetic. Everything is designed to convey a sense of quiet luxury, where every detail reinforces the idea of ????restrained performance. There are no ostentatious elements, but rather a clear intention to differentiate this concept from any traditional executive sedan. The Genesis G90 Wingback Concept is not simply a prototype intended for exhibitions. It serves as a statement of intent regarding the direction the brand wants to take in the coming years. Genesis has made it clear that the Magma program will not be limited to one or two specific models, but will expand to multiple vehicle types. From sports cars and coupes to convertibles and yet-to-be-revealed formats, all will share the same philosophy. Their idea perfectly defines what the Wingback Concept represents: power, luxury, and sophistication, harmoniously integrated. Genesis has not confirmed production plans or pricing—which for a model of this caliber would likely exceed $100,000. The transformation becomes evident. The roofline flows smoothly into a rear end completely different from that of the sedan. The traditional trunk disappears, giving way to a sloping tailgate, accompanied by two spoilers and a high-performance rear diffuser that adds a distinctly sporty touch.

Interior: Luxury with Magma Character

The Wingback Concept's cabin doesn't simply replicate the refinement of the conventional G90. Here, Genesis introduces a more emotional atmosphere, aligned with the Magma philosophy. The sport seats are upholstered in Chamude, a suede-like material, with Magma green stitching and an embroidered logo, creating an elegant and modern contrast.

The steering wheel, dashboard, and center console replicate this understated yet expressive aesthetic. Everything is designed to convey a sense of quiet luxury, where every detail reinforces the idea of ????restrained performance.

There are no extravagant elements, but there is a clear intention to differentiate this concept from any traditional executive sedan.

The Genesis G90 Wingback Concept is not simply a prototype intended for exhibitions. It serves as a statement of intent regarding the direction the brand wants to take in the coming years. Genesis has made it clear that the Magma program will not be limited to one or two specific models, but will expand to multiple vehicle types.

From sports cars and coupes to convertibles and yet-to-be-revealed formats, all will share the same philosophy. This idea perfectly defines what the Wingback Concept represents: power, luxury, and sophistication, harmoniously integrated.

Genesis has not confirmed production plans or pricing—which for a model of this caliber would likely easily exceed $100,000.