Kylie Jenner celebrated the 10th anniversary of her brand Kylie Cosmetics with a very original and bold outfit: an outfit made with the iconic lip kits that catapulted her to success.

For this special occasion, the celebrity wore a look designed by Laurel DeWitt, which stands out for being composed of multiple lipsticks, symbolizing the revolution that her makeup line achieved in the beauty industry.

The design of the suit reflects the daring essence that Kylie imprinted on her brand from its beginnings. The reinvention of her image with this look echoes the launch of her new King Kylie line, which revives the iconic style and colors she popularized in the past decade, including her teal-streaked hair, complementing the anniversary celebration.

“The King Kylie collection is selling out! Shop all 3 shades of our matte lip kits before they're gone at kyliecosmetics.com,” Kylie's brand says on social media.

This wardrobe is not only a visual homage but also a reminder of the cultural and commercial impact Kylie Cosmetics has had since its launch in 2015, when the young influencer, then just 19 years old, transformed her obsession with voluminous lips into a multi-million dollar business.

At the time, the collection she started with, the famous lip kit, a set that included a liquid lipstick and matching eyeliner, was a resounding success and set a trend, positioning Jenner as a key figure in the makeup world.

Upon its launch, the kit quickly sold out, marking the beginning of a global phenomenon in the beauty industry. Kylie founded the brand with her mother Kris Jenner, with the cooperation of Seed Beauty, which assisted in the initial production and distribution.

Originally called Kylie Lip Kits, the brand was rebranded as Kylie Cosmetics in 2016 to reflect an expansion of its catalog, which included everything from lipsticks to eyeshadows, face powders, and nail polishes.

Kylie's marketing strategy, Based on her fame and social media presence, she built a loyal community and a strong commercial impact,with revenues exceeding $300 million by the end of 2016.

In 2019, the company took a major turn when Coty Inc., an international cosmetics company, acquired 51% of Kylie Cosmetics for $600 million, valuing the brand at approximately $1.2 billion. Kylie continued as creative director.