The NFL will honor Martin Luther King Jr. with the phrase "Choose Love" engraved in the end zones during the divisional round playoff games, as part of its social justice initiatives and commemoration of the legacy of the leader of the civil rights movement in the United States.

The phrase "Choose Love" will appear on both the The message will appear in end zones as well as on special decals placed on players' helmets during all weekend games. The league also confirmed that this message, along with "It Takes All of Us," will be featured in opposing end zones during the upcoming Super Bowl LX. For conference championship games, the home teams will select the rosters to be used on the field. The NFL explained that this initiative seeks to reinforce values ??associated with respect, empathy, and unity on a significant date like Martin Luther King Jr. Day, which is commemorated the Monday following the divisional round. "Dr. King's message continues to guide our presence at important moments in the league," said Anna Isaacson, NFL Senior Vice President of Social Responsibility. “'Choose Love' has become an important and widely embraced message for our teams because it reflects the values ??championed by Dr. King: dignity, empathy, and a commitment to our shared humanity. Featuring it in the Divisional Round and again in Super Bowl LX reflects that continued relevance.”

The phrase “Choose Love” was first introduced in 2022 when the Buffalo Bills adopted it as a message of unity for their community following a mass shooting in that New York state city. From that point on, the slogan was more widely adopted by various NFL teams and was also used in last year’s Super Bowl, played shortly after an attack in New Orleans.

For the past six seasons,The league has incorporated social justice messages onto the playing fields. Throughout the regular season, teams have had the opportunity to display a message of their choice in the end zone at each home game. The available options have been “End Racism,” “Stop Hate,” “Choose Love,” and “Inspire Change.” In every game, the opposing end zone displayed the message “It Takes All of Us.”