British sports footwear and apparel giant JD Sports continues to adjust its presence in the United States following the acquisition of Hibbett Sports in 2024 for more than $1.1 billion. The chain, which once had more than 1,000 stores in 36 states, will now reduce about 175 locations over the next three years.

The measure is part of a strategic plan to optimize the profitability of its store network, focusing on larger and more efficient stores, while seeking to maintain its competitiveness in an increasingly consolidated and challenging market.

The company confirmed that the closure of stores responds to a strategy of cost reduction and operational reorganization within the North American market, where it seeks to improve the performance of its commercial network.

At the time of the acquisition, Hibbett operated 1,169 stores. However, after the integration process, the number began to gradually decrease. By the start of fiscal year 2025, the network had been reduced to 999 stores, and by January 2026 the number had dropped to 982 units.

Network optimization and focus on greater profitability

JD Sports CEO Regis Schultz explained that the company is focused on a strategy of “fewer stores, but bigger and better.” As detailed, the objective is to close units with poor performance in terms of operating profits (EBIT) and reinforce those with greater commercial potential.

Schultz noted that the group will apply best practices to optimize the store network in North America, in order to improve the overall profitability of the business after the integration of Hibbett.

Expansion and adjustments in North America

As part of its reconfiguration in the region, JD Sports is also contemplating the opening of approximately 20 new stores under its own brand, in addition to the conversion of between 70 and 80 Finish Line branches to JD stores. With these actions, the company seeks to consolidate its presence in the US market.

The group's chief financial officer, Dominic Platt, indicated that, after considering expansion plans in Europe and America, the total number of JD Sports stores will remain practically stable during the fiscal year.

Context of the sports retail sector

Hibbett's adjustment occurs in an environment of restructuring in the sports retail sector in the United States. Competitors such as Foot Locker have also announced store closures following their acquisition by Dick's Sporting Goods for $2.4 billion in 2025.

In this context, the market continues to show consolidation movements and operational adjustments among the main chains in the sector.

JD Sports shares register a slight variation in the year, with an approximate fall of 1.7%, although they maintain growth close to 1.8% in the last 12 months.