Apple is preparing for its next major event in March 2026, a key moment for tech fans who are expecting updates to its product line. As we told you, the device that could steal the show will be the new family of affordable MacBooks with the A-18 Pro processor, a strategic move to capture the affordable laptop market.

Date of the next Apple Event 2026

Apple has confirmed an exclusive event on March 4, 2026, in New York. The company is moving away from its usual headquarters at Apple Park in Cupertino. This choice of location is generating intrigue. Apple usually reserves major announcements for California.

The spring event fits into Apple's historical pattern. The company holds keynotes in March or April to update devices before the end of the fiscal quarter. Apple indicated that the event will begin streaming at 9 a.m. ET and is expected to be available via YouTube streaming, as is common for the brand's launches.

This will not be a WWDC focused on software. It will be an “Apple Experience” where the hardware will take center stage. Everything points to accessibility and power at competitive prices being the main elements of the event.

Devices expected at Apple Event March 2026

The March 4th keynote could include the M5 MacBook Air and Pro. New versions of the iPad Air with the M4, the basic iPad with the A19, and the iPhone 17e with Dynamic Island and a 6.1-inch screen are also expected. Rumors speak of a HomePod mini 2 and a Home Hub with a 7-inch screen for the smart home ecosystem.

As we told you, the star of the event will be the new family of affordable MacBooks powered by the A18 Pro. It's the chip from the iPhone 16 Pro adapted for macOS. This 13-inch model (code Mac17,1) is expected to be priced between $599 and $799. It's below the $999 MacBook Air. It includes 8GB of RAM, 256GB of storage, and up to 24 hours of battery life.

Rumors indicate that it will feature a vibrant design in colors such as silver, blue, pink, and yellow.Its screen could be a 12.9-13 inch Liquid Retina LCD and a single USB-C port (no Thunderbolt due to cost). It will compete directly with Chromebooks. Its performance is equivalent to the M1 Air. It supports Apple Intelligence and full desktop apps. It's ideal for students and casual users.

This laptop marks a shift in Apple's policy, as they would be using A-series chips in Macs for the first time, all with the goal of reducing prices for their potential customers.