Jennifer Lopez once again demonstrated that the passage of time is her best ally. The actress and singer surprised her followers on Instagram by sharing a video in which she appears completely natural, without makeup and just got out of bed.

The purpose of this intimate look at her morning routine was to announce the launch of Fusion Retinal and Vitamin C Power Serum, the new star serum of her cosmetic brand, JLo Beauty.

In the video, in which she appears wearing a fine silk robe, Lopez explained that the product has been a fundamental part of her night care.

“This is me first thing in the morning, with nothing on my face,” the 56-year-old businesswoman commented proudly, showing radiant and firm skin.

In addition to the new serum, the artist took advantage of the space to announce the launch of the brand's first official website, designed to improve the shopping experience of its users.

This important release coincides with a good moment in his film career, marked by the recent premiere on Netflix of his new romantic comedy, “Office Romance.”

In this production, Lopez plays a CEO who begins a romance with an employee, played by Brett Goldstein.

For the Bronx Diva, external beauty is the reflection of unbreakable discipline. In recent interviews, the artist insisted that looking good in front of the cameras requires perseverance. "It's about eating healthy, exercising and being consistent. I always say the same thing," he concluded.