The “King of Bachata”, Romeo Santos, combined tradition and promotion in a masterstroke during the Halloween celebration. The Dominican artist surprised his fans by appearing dressed as the iconic character Ace Ventura, played by Jim Carrey, while strolling through New York City. But the costume was much more than a tribute to comedy films: it was the chosen stage for an important announcement In a video shared on his social media, Santos appeared holding a vinyl record of his upcoming musical production, revealing that his new album is scheduled for release on November 28th. The artist not only showed the physical copy but also announced that his new album is now available for pre-order on digital platforms, inviting his fans to be among the first to purchase it. The announcement immediately sparked a wave of reactions on social media, where fans expressed their excitement at the news. “December is coming in hot,” “You never cease to amaze us, my king, we know what’s coming is big,” and “Romeo, you were lost, we needed you” were some of the comments left by fans. Other prominent messages included concert requests: “A last-minute concert to kick off that tour in December wouldn’t be bad at all,” while another fan assured: “It hasn’t even been released yet and I already know all the songs.” A more poetic follower described his expectation: “It’s going to be bachata cooked over a wood fire with garden vegetables.” With this creative strategy that combines celebration and promotion, Romeo Santos demonstrates once again his connection with the public and his talent for maintaining anticipation around his music. November 28 marks a key date for bachata lovers, who eagerly await the artist's new material.