Recently, the American retail chain Target announced that this year it plans to invest about $5 billion dollars to remodel at least 100 stores throughout the country.

In this regard, Michael Fiddelke, CEO of Target, indicated that “this new chapter of growth at Target is defined by clear decisions and is based on a deeper understanding of our unique niche in the retail sector, for the customers we serve and the areas in which we are clearly positioned to succeed,” he said.

According to the company, this remodeling seeks to create more pleasant and personalized experiences for its customers with the incorporation of technological systems and training of its staff.

The stores will have updated floor plans and sections; The retailer's customers will not only be able to have displays on home decor, a greater variety of food and beverage products, but they will also be able to enjoy more than 60 beauty brands with the “Target Beauty Studio.”

“This work is already underway, and by putting style, design and value at the center of every decision, we are implementing big changes to lead with an assortment on the cutting edge of trends, improve the customer experience, accelerate the adoption of technology and empower our teams to deliver the most rewarding experience in retail, both today and for the long term,” Fiddelke said in the statement.

Likewise, the chain reported that the renovations will include a dozen Target stores in Texas, including: