Toyota officially launches Gazoo Racing as its new brand
The motorsport division, forged in competition and validated in the most demanding rallies, now becomes its central focus for high-performance cars
Toyota begins a new chapter in its motorsport history by officially launching Gazoo Racing as an independent brand, separating it from its traditional role as a simple internal division.
This move is neither accidental nor recent: it is the culmination of years of planning of evolution in high-level competitions, technological development, and a clear intention to reinforce its identity in the world of high performance.
For some time now, the Japanese brand had made it clear that its sporting vision would not be limited to special editions or aesthetic variants.
The bet is much more ambitious: to create a structure with its own identity, capable of developing cars, technologies, and competition programs under the same emblem. Gazoo Racing thus goes from being a sporting label to becoming the standard-bearer of extreme performance for Toyota.
Gazoo Racing: from rallies to the brand's DNA
The modern history of Gazoo Racing began in 2015, when Toyota decided to consolidate its sporting efforts under a single name. Since then, the division has not only been a key player in competitions, but also a testing ground for technologies that later find their way into road cars. Victories in the Dakar Rally, the World Rally Championship (WRC), and various touring car categories reinforced Gazoo Racing's reputation as a competitive and efficient structure. This success translated into concrete products such as the GR Yaris, GR Corolla, GR Supra, and GR86, models that revived enthusiasm for accessible sports cars within Toyota's portfolio. The independence of Gazoo Racing aims precisely to strengthen this link between track and road, allowing for faster development cycles and decisions focused exclusively on performance. Complete unification of the motorsport division. With this announcement, the Toyota Group is moving towards a simpler and more effective organizational model. All the motorsport structures—Toyota Racing, GR projects,and experimental programs—are now integrated under the Gazoo Racing umbrella. This approach is not new to the industry. Brands like Ford have already taken a similar path by consolidating their motorsport operations under a single identity. In Toyota's case, the objective is clear: to centralize resources, talent, and innovation in a brand that represents everything related to high performance. From now on, Gazoo Racing will be responsible for both the competition programs and the development of production sports cars, drawing a clear line between conventional models and those geared towards extreme performance. Prototypes, engines, and the future of GRs: One of the main focuses is on the new projects that will be launched under this brand. The GR GT Concept is shaping up to be a key piece, anticipating a new generation of high-performance sports cars. This model will debut a twin-turbo V8 engine, developed specifically for high-performance applications, which could lay the technological groundwork for future models. Furthermore, Toyota is working on a new high-performance four-cylinder engine, designed for more compact applications. This engine could power future evolutions of the GR Corolla or even bring to life the long-awaited return of a compact sports car like the MR2, a historic name that continues to generate excitement among fans. Although the complete roadmap has not yet been revealed, everything points to all Toyota sports cars bearing the GR name, reinforcing the coherence of the range. Competition, technology, and gasoline with an open date. Another key aspect of this independence is the continued development of high-performance internal combustion engines. While Toyota is making strong strides in hybrid and electric technologies for its road cars, Gazoo Racing will keep the tradition of gasoline engines alive, at least in the short and medium term. The experience gained in endurance racing, such as the 24 Hours of Le Mans and other endurance championships, will remain fundamental to the brand's technical development. These extreme tests allow for the refinement of solutions that are then transferred to production cars, maintaining the spirit of "the track as a testing ground." Toyota and Gazoo Racing: Different Paths, Same Goal. With Gazoo Racing operating as an independent brand, Toyota can concentrate on other strategic fronts: electrification, new hybrid platforms, and the development of its next generations of sedans, SUVs, and off-road vehicles. The separation does not imply a break, but rather specialization. Toyota focuses on volume, efficiency and new technologies, while Gazoo Racing becomes the group's emotional and sporting laboratory, responsible for keeping the passion for driving alive.In Toyota's case, the objective is clear: to centralize resources, talent, and innovation in a brand that represents everything related to high performance. From now on, Gazoo Racing will be responsible for both the competition programs and the development of production sports cars, drawing a clear line between conventional models and those geared towards extreme performance. Prototypes, engines, and the future of GRs: One of the main focuses is on the new projects that will be launched under this brand. The GR GT Concept is shaping up to be a key piece, anticipating a new generation of high-performance sports cars. This model will debut a twin-turbo V8 engine, developed specifically for high-performance applications, which could lay the technological groundwork for future models. Furthermore, Toyota is working on a new high-performance four-cylinder engine, designed for more compact applications. This engine could power future evolutions of the GR Corolla or even bring to life the long-awaited return of a compact sports car like the MR2, a historic name that continues to generate excitement among fans. Although the complete roadmap has not yet been revealed, everything points to all Toyota sports cars bearing the GR name, reinforcing the coherence of the range. Competition, technology, and gasoline with an open date. Another key aspect of this independence is the continued development of high-performance internal combustion engines. While Toyota is making strong strides in hybrid and electric technologies for its road cars, Gazoo Racing will keep the tradition of gasoline engines alive, at least in the short and medium term. The experience gained in endurance racing, such as the 24 Hours of Le Mans and other endurance championships, will remain fundamental to the brand's technical development. These extreme tests allow for the refinement of solutions that are then transferred to production cars, maintaining the spirit of "the track as a testing ground." Toyota and Gazoo Racing: Different Paths, Same Goal. With Gazoo Racing operating as an independent brand, Toyota can concentrate on other strategic fronts: electrification, new hybrid platforms, and the development of its next generations of sedans, SUVs, and off-road vehicles. The separation does not imply a break, but rather specialization. Toyota focuses on volume, efficiency and new technologies, while Gazoo Racing becomes the group's emotional and sporting laboratory, responsible for keeping the passion for driving alive.In Toyota's case, the objective is clear: to centralize resources, talent, and innovation in a brand that represents everything related to high performance. From now on, Gazoo Racing will be responsible for both the competition programs and the development of production sports cars, drawing a clear line between conventional models and those geared towards extreme performance. Prototypes, engines, and the future of GRs: One of the main focuses is on the new projects that will be launched under this brand. The GR GT Concept is shaping up to be a key piece, anticipating a new generation of high-performance sports cars. This model will debut a twin-turbo V8 engine, developed specifically for high-performance applications, which could lay the technological groundwork for future models. Furthermore, Toyota is working on a new high-performance four-cylinder engine, designed for more compact applications. This engine could power future evolutions of the GR Corolla or even bring to life the long-awaited return of a compact sports car like the MR2, a historic name that continues to generate excitement among fans. Although the complete roadmap has not yet been revealed, everything points to all Toyota sports cars bearing the GR name, reinforcing the coherence of the range. Competition, technology, and gasoline with an open date. Another key aspect of this independence is the continued development of high-performance internal combustion engines. While Toyota is making strong strides in hybrid and electric technologies for its road cars, Gazoo Racing will keep the tradition of gasoline engines alive, at least in the short and medium term. The experience gained in endurance racing, such as the 24 Hours of Le Mans and other endurance championships, will remain fundamental to the brand's technical development. These extreme tests allow for the refinement of solutions that are then transferred to production cars, maintaining the spirit of "the track as a testing ground." Toyota and Gazoo Racing: Different Paths, Same Goal. With Gazoo Racing operating as an independent brand, Toyota can concentrate on other strategic fronts: electrification, new hybrid platforms, and the development of its next generations of sedans, SUVs, and off-road vehicles. The separation does not imply a break, but rather specialization. Toyota focuses on volume, efficiency and new technologies, while Gazoo Racing becomes the group's emotional and sporting laboratory, responsible for keeping the passion for driving alive.One of the main focuses is on the new projects that will be launched under this brand. The GR GT Concept is shaping up to be a key piece, anticipating a new generation of high-performance sports cars. This model will debut a twin-turbo V8 engine, developed specifically for high-performance applications, which could lay the technological groundwork for future models. Furthermore, Toyota is working on a new high-performance four-cylinder engine, designed for more compact applications. This engine could power future evolutions of the GR Corolla or even bring to life the long-awaited return of a compact sports car like the MR2, a historic name that continues to generate excitement among fans. Although the complete roadmap has not yet been revealed, everything points to all Toyota sports cars bearing the GR name, reinforcing the coherence of the range. Competition, technology, and gasoline with an open date. Another key aspect of this independence is the continued development of high-performance internal combustion engines. While Toyota is making strong strides in hybrid and electric technologies for its road cars, Gazoo Racing will keep the tradition of gasoline engines alive, at least in the short and medium term. The experience gained in endurance racing, such as the 24 Hours of Le Mans and other endurance championships, will remain fundamental to the brand's technical development. These extreme tests allow for the refinement of solutions that are then transferred to production cars, maintaining the spirit of "the track as a testing ground." Toyota and Gazoo Racing: Different Paths, Same Goal. With Gazoo Racing operating as an independent brand, Toyota can concentrate on other strategic fronts: electrification, new hybrid platforms, and the development of its next generations of sedans, SUVs, and off-road vehicles. The separation does not imply a break, but rather specialization. Toyota focuses on volume, efficiency and new technologies, while Gazoo Racing becomes the group's emotional and sporting laboratory, responsible for keeping the passion for driving alive.One of the main focuses is on the new projects that will be launched under this brand. The GR GT Concept is shaping up to be a key piece, anticipating a new generation of high-performance sports cars. This model will debut a twin-turbo V8 engine, developed specifically for high-performance applications, which could lay the technological groundwork for future models. Furthermore, Toyota is working on a new high-performance four-cylinder engine, designed for more compact applications. This engine could power future evolutions of the GR Corolla or even bring to life the long-awaited return of a compact sports car like the MR2, a historic name that continues to generate excitement among fans. Although the complete roadmap has not yet been revealed, everything points to all Toyota sports cars bearing the GR name, reinforcing the coherence of the range. Competition, technology, and gasoline with an open date. Another key aspect of this independence is the continued development of high-performance internal combustion engines. While Toyota is making strong strides in hybrid and electric technologies for its road cars, Gazoo Racing will keep the tradition of gasoline engines alive, at least in the short and medium term. The experience gained in endurance racing, such as the 24 Hours of Le Mans and other endurance championships, will remain fundamental to the brand's technical development. These extreme tests allow for the refinement of solutions that are then transferred to production cars, maintaining the spirit of "the track as a testing ground." Toyota and Gazoo Racing: Different Paths, Same Goal. With Gazoo Racing operating as an independent brand, Toyota can concentrate on other strategic fronts: electrification, new hybrid platforms, and the development of its next generations of sedans, SUVs, and off-road vehicles. The separation does not imply a break, but rather specialization. Toyota focuses on volume, efficiency and new technologies, while Gazoo Racing becomes the group's emotional and sporting laboratory, responsible for keeping the passion for driving alive.technology, and gasoline with an open date. Another key aspect of this independence is the continued development of high-performance internal combustion engines. While Toyota is making strong strides in hybrid and electric technologies for its road cars, Gazoo Racing will keep the tradition of gasoline engines alive, at least in the short and medium term. The experience gained in endurance racing, such as the 24 Hours of Le Mans and other endurance championships, will remain fundamental to the brand's technical development. These extreme tests allow for the refinement of solutions that are then transferred to production cars, maintaining the spirit of "the track as a testing ground." Toyota and Gazoo Racing: Different Paths, Same Goal. With Gazoo Racing operating as an independent brand, Toyota can concentrate on other strategic fronts: electrification, new hybrid platforms, and the development of its next generations of sedans, SUVs, and off-road vehicles. The separation does not imply a break, but rather specialization. Toyota focuses on volume, efficiency and new technologies, while Gazoo Racing becomes the group's emotional and sporting laboratory, responsible for keeping the passion for driving alive.technology, and gasoline with an open date. Another key aspect of this independence is the continued development of high-performance internal combustion engines. While Toyota is making strong strides in hybrid and electric technologies for its road cars, Gazoo Racing will keep the tradition of gasoline engines alive, at least in the short and medium term. The experience gained in endurance racing, such as the 24 Hours of Le Mans and other endurance championships, will remain fundamental to the brand's technical development. These extreme tests allow for the refinement of solutions that are then transferred to production cars, maintaining the spirit of "the track as a testing ground." Toyota and Gazoo Racing: Different Paths, Same Goal. With Gazoo Racing operating as an independent brand, Toyota can concentrate on other strategic fronts: electrification, new hybrid platforms, and the development of its next generations of sedans, SUVs, and off-road vehicles. The separation does not imply a break, but rather specialization. Toyota focuses on volume, efficiency and new technologies, while Gazoo Racing becomes the group's emotional and sporting laboratory, responsible for keeping the passion for driving alive.

