The sports goods manufacturer Adidas revealed the new personal logo of Lamine Yamal, a design that seeks to reflect the identity, roots and playing style of the young talent of Barcelona and the Spanish national football team.

According to the German company in a statement, the emblem, created in collaboration with the footballer himself, combines his initials with the number 304, in reference to the postcode of the Rocafonda neighborhood (Mataro), where he grew up.

The design, presented by the sports brand in a video released on its social media in which the 18-year-old forward is seen sketching and perfecting his initials until shaping the final logo, also incorporates the representation of his left leg on the ball along with elements inspired by the urban structures of Barcelona.

"This logo means a lot to me, because it brings together who I am, where I come from and how I play. Seeing my story represented alongside Adidas in this way is truly special," said Lamine Yamal in the launch statement.

The new logo marks a further step in the Spanish international's alliance with the German brand, with which he signed in February 2024 and for which he has become one of its main ambassadors, both on and off the pitch.