A new study reveals that using social media doesn't strengthen friendships, according to Dr. Brian Primack, of Oregon State University and main author of the same. Despite high connectivity on platforms like TikTok and Instagram, many users feel more lonely, he states.

A survey of more than 1,500 Americans indicated those who have more contacts online, but not in-person, experience an increase in loneliness. 50% of American adults identify with this problem, considered an epidemic by the 2023 Surgeon General's report.

Social isolation is as detrimental to health as smoking up to 15 cigarettes a day, according to the report.

Off-screen friendships

Research suggests that in-person friendships are key to reducing loneliness. Experts like Melissa Greenberg, interviewed by CNN, advise getting involved in community activities that make it easier to establish real connections.

Various strategies are proposed to cultivate friendships, such as joining reading clubs, art classes or volunteer activities. Direct contact and deep conversations are fundamental to developing meaningful relationships.

“People tend to make friends with people who have similar interests, so starting with something that interests you is probably a good starting point,” Greenberg said.

Conscious use of social networks

Although using social media can be harmful, maintaining contact with loved ones through messages can be beneficial. An active rather than passive approach on these platforms is recommended to avoid harmful social comparisons.

The key to combat loneliness lies in prioritizing in-person interactions, especially during the summer months, conducive to socializing.

In this regard, the American Psychological Association (APA) leaves us some recommendations for the appropriate use of social networks.

Improve conversation skills

People can improve their deep conversation skills by practicing active listening, asking good open-ended questions,and showing some vulnerability.

Truly listen not just wait your turn

Ask questions that invite reflection

Show vulnerability and create a safe climate

Practice tolerance of silence

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