Reliance Retail to make Performax the leading sportswear brand, Jasprit Bumrah to be brand ambassador

Pankaj Prasad
Reliance Retail
Reliance Retail

Performax is an Indian brand that aims to foray into the world's sportswear and activewear market.

Reliance Retail Performax Sportswear: Performax Activewear, the sports brand from Reliance Retail's fashion and lifestyle portfolio, has roped in Jasprit Bumrah, the star player of Indian cricket and one of the world's top fast bowlers, as its brand ambassador. Performax is an Indian brand that aims to foray into the world's sportswear and activewear market. This brand will be the first Indian brand to make a mark in the global markets.

Speaking on the occasion, Akhilesh Prasad, CEO, Reliance Retail – Fashion & Lifestyle said, “We are extremely happy to announce our association with Jasprit Bumrah. Jasprit has been leading India's fast bowling for years and is a very good player. We aspire to establish Performax as the first Indian sports brand of international repute. Bumrah's association with Performax is the first step in that direction.



Jasprit Bumrah said, "As an athlete, I consider the gear very special, the right fit of which helps in improving my game. Performax has a stellar array of high performance technological activewear. Who will prove to be ideal partners for the next generation of Indian athletes. It is very exciting to be associated with a brand that, like me, believes in maximum performance.

Reliance Retail hopes to get new customers with Jasprit Bumrah as the brand ambassador. Reliance Retail plans to expand the presence of the Performax brand through its fashion and lifestyle stores and digital platforms, multi-brand outlets and exclusive brand outlets. Performex is Reliance Retail's own brand specializing in activewear merchandise and also offers a vast range across footwear, apparel and accessories categories. The brand currently has over 1000 stores across 330+ cities.