Buying a luxury electric SUV has just become much more attractive for those who have been waiting for the right moment. Lucid Motors decided to take its commercial strategy further with a series of incentives that seek to release the last units of the 2026 Gravity before focusing all attention on the 2027 model.

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The American company put on the table a combination of discounts, interest-free financing and additional benefits that it had rarely offered in the past. The intention is to reduce the available inventory from the previous model year as soon as possible, even when the new version is already in dealerships.

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The campaign applies to the Touring and Grand Touring versions of the 2026 Gravity and represents one of the most aggressive promotions that the brand has launched since its arrival on the market.

Interest-free financing and additional bonuses

The most striking incentive is a financing plan with a 0% rate for 72 months. Added to this is a Lucid Credit of up to $10,000, a financial aid created by the company itself to reduce the final price of the vehicle.

Customers who already own a model of the brand can also access a $3,000 loyalty bonus, while those who deliver a used vehicle that meets the requirements will receive another $3,000 discount.

Of course, these benefits are subject to the availability of units and that the vehicle is delivered before July 31.

There are also options for those who prefer to rent.

Lucid did not leave aside customers who usually change vehicles every few years.

The 2026 Gravity Touring can be leased from $699 per month, while the Grand Touring starts at $949 per month, both under 24-month contracts. With this proposal, the brand seeks to attract buyers who value flexibility and want to keep up with the evolution of electrical technology.

Gravity 2027 changes conditions

The arrival of Gravity 2027 explains a good part of this strategy. The new model incorporates equipment improvements, including the DreamDrive 2 Premium driving assistance system, but does not enjoy the same economic advantages.

While the 2026 Gravity can be purchased with 0% financing and significant discounts, the 2027 model offers rates that start around 4.99% for certain terms and can exceed 7.7% on longer financings.

In addition, the new model year increased its price by approximately $4,200, approaching $100,000 depending on the version chosen.

A strategy to reduce inventory

Lucid has already stopped accepting manufacturing orders for the Gravity 2026 and is now directing customers to units available in stock. This confirms that production of the model ended several months ago and that the current objective is to liquidate the remaining stock.

The so-called Lucid Credit also plays an important role within this strategy. Unlike the old federal incentive for electric vehicles in the United States, this benefit does not come from the government, but is financed directly by the manufacturer to keep the Gravity competitive against its rivals.