Volvo's US lineup is about to lose one of its most recognizable silhouettes. The V60 Cross Country, the Swedish brand's last station wagon in that market, now has a discontinuation date and confirms a profound change in the company's strategy, which is definitively betting on SUVs and electrification. With its departure, a key chapter in Volvo's history across the Atlantic comes to a close.

The decision wasn't made overnight. Volvo has spent years adjusting its commercial strategy based on the real demand in the North American market, a territory where SUVs have overwhelmingly gained ground. In this context, sedans and station wagons have been losing prominence, to the point of being practically relegated to a secondary role.

The United States is betting on SUVs, and so is Volvo

The American market has been clear: today's buyers prefer vehicles with a raised body, robust aesthetics, and a greater sense of versatility.

Volvo took note and, little by little, withdrew its sedans from the country. The S60 was discontinued, and the V60 Cross Country remained as the last bastion of a body style that no longer fit with expected sales figures. From 2026 onward, the brand will only sell SUVs in the United States. This includes both hybrid and pure electric models, aligned with the transition to lower-emission mobility. Gasoline engines without electrification are no longer part of the plans for that market. The V60 Cross Country, the last station wagon standing. With the discontinuation of the V60 Cross Country, Volvo bids farewell to the last non-SUV vehicle in its US lineup. This model, based on the S60 sedan, combined the classic design of a wagon with a more adventurous setup, all-wheel drive, and increased ground clearance.The brand confirmed that the model will remain available at dealerships until mid-2026, as long as there is inventory. The deadline for placing orders is the end of January 2026, while production destined for the United States will conclude in April of that same year. After that, only a few units will remain available until stocks run out. A “bittersweet” decision for the Swedish brand. From Gothenburg, Volvo acknowledges that this transition is “bittersweet.” On the one hand, the XC models—such as the XC40, XC60, and XC90, along with their electric versions—account for the majority of sales and ensure the profitability of the business. On the other hand, station wagons represent a fundamental part of the company's history. It is noteworthy that Volvo refers to the V60 Cross Country as “this generation of Volvo SUVs,” an expression that suggests the concept is not completely dead. Any eventual return, however, will depend on the market showing renewed interest in this type of vehicle.

Low sales and numbers difficult to sustain

Beyond the emotional component, the decision is based on clear economic reasons. The V60 Cross Country was the brand's lowest-selling vehicle in the United States last year. Between 2024 and 2025, it registered approximately 3,630 units sold, a modest figure compared to the performance of SUVs.

Other models, such as the standard V60, barely reached 30 units, while sedans didn't even reach 1,000 sales.

For any manufacturer, maintaining a model with such low volumes is unfeasible, especially in a context marked by electrification, new regulations, and high development costs.

Price, mechanics, and what it offers before it's discontinued

The Volvo V60 Cross Country will remain in production until mid-2026. Its starting price is $53,495, and it features a mild hybrid powertrain incorporating a 48V battery. Combined power is around 247 horsepower, with all-wheel drive and an estimated fuel economy of 26 mpg.

In terms of equipment, it remains one of the most complete wagons on the market.

It offers ample interior space, a modern infotainment system with integrated navigation, and a comprehensive suite of driver assistance features. Safety, as is traditional at Volvo, remains one of its main selling points.