Paying more than $200,000 for a used vehicle may seem like a contradiction. However, when the Lamborghini emblem enters the picture, traditional depreciation rules no longer apply.

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That is happening with the Lamborghini Urus. The Italian SUV remains one of the most coveted models on the second-hand market and its current values ​​have reached the point of rivaling and even surpassing completely new and equipped-to-the-teeth vehicles.

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The most striking comparison features the Cadillac Escalade-V, one of the most powerful and luxurious SUVs currently sold in the United States.

The Urus phenomenon

The most recent market data shows that the average price of a used Lamborghini Urus is around $233,253. Some units even reach values ​​close to $241,513 dollars, a surprising figure considering that these are vehicles that have already passed through the hands of other owners.

Furthermore, demand remains strong. Over the past 30 days, the model's average value has seen an increase of nearly 4%, a sign that buyers continue to view the Urus as a highly desirable product.

The explanation goes beyond benefits. Lamborghini sells exclusivity, image and a level of prestige that few brands can match. For many customers, owning a Urus means accessing a very select club.

Cadillac bets on another formula

Meanwhile, the 2026 Cadillac Escalade-V starts at approximately $168,000. Under the hood hides a powerful 6.2-liter supercharged V8 engine that allows it to offer surprising features for an SUV of its size.

His proposal, however, is very different. The Escalade-V prioritizes comfort, technology and space for the whole family. It also offers three rows of seating and a driving experience focused on everyday luxury.

It is a vehicle designed for those looking for performance without giving up practicality.

Exclusivity versus rationality

The interesting thing about this comparison is that it demonstrates how the extreme luxury market works. While some models lose value as soon as they leave the dealership, others manage to maintain extraordinarily high prices thanks to their scarcity and aspirational appeal.

For that reason, a Urus with several years of use can still compete economically with a new high-end SUV.

For a buyer, the choice is not necessarily about money. The real difference is in what each vehicle represents. The Lamborghini offers an exclusive image that is difficult to replicate, while the Cadillac delivers a more balanced combination of power, comfort and factory warranty.

A decision that goes beyond price

Those analyzing a purchase in this segment should also consider factors such as maintenance, repair costs and resale value.

In the case of the Urus, service history and overall condition are critical. In the Escalade-V, the advantage is in brand new vehicle and having the support of the official warranty.

In the end, the decision depends less on the spec sheet and more on the buyer's priorities. Some will look for the exclusivity that comes with Lamborghini. Others will prefer the space, technology and peace of mind that a new Cadillac offers.