Kim Kardashian and her successful shape and lingerie brand, Skims, find themselves in the eye of the hurricane. A small businesswoman from New York filed a dem is federal for trademark infringement, alleging that the celebrity improperly used the name of her best-selling collection: “Fits Everybody.”

The lawsuit, filed in the Southern District of New York by designer Denise Cesare, claims that her brand, Fits Every body To A T, has operated under that name for almost a decade, long before Skims burst into the market in 2019.

According to the judicial documents that Page Six had access, Cesare has owned active federal registrations of the brand since 2016.

Cesare's defense calls the case an example of “reverse confusion,” where a massive corporation uses its enormous marketing machinery to overshadow a compet ider smaller. The lawsuit alleges that Skims made a “calculated decision” to continue using the name even after receiving infringement notifications two years ago.

“Trademark law doesn't care about how big you are or how many followers you have; it's about who used the trademark first,” stated Jessica Mathews, the plaintiff's attorney.

The indictment suggests that Skims bet on his financial ability to “crush” the small business, trusting that Cesare wouldn't have the resources to defend himself.

The conflict is no minor, given that the “Fits Everybody” line is one of the pillars of Skims, currently valued at 5,000 million dollars. It's estimated that this specific collection has generated revenues of between 700 and 900 million dollars.

Cesare is currently seeking a court order prohibiting Skims from continuing to use the name, as well as compensation for damages including icios obtained by the Kardashian brand through the use of the disputed term. So far, Skims representatives haven't issued official comments.