Kris Jenner surprised her followers with an unexpected and radical change of look at 69 years old. The matriarch of the Kardashian-Jenner clan said goodbye to her signature black hair.

Through her Instagram account, the businesswoman surprised everyone by sharing a couple of photos in which she sports a platinum blonde mane that completely contrasts with her characteristic dark hair.

“We had a fun blonde moment tonight!” wrote Kris Jenner to accompany the images, which had thousands of likes and reactions.

The businesswoman and producer showed her transformation alongside her trusted stylist, Chris Appleton, known for working with figures such as Kim Kardashian and Jennifer Lopez.

For her part, Appleton indicated that it was an experiment to try something different, which Jenner adopted without hesitation.

The change caused a huge stir on social media, surpassing one million views and generating a wave of flattering comments from both fans and celebrities, including praise from her daughters Khloe and Kim.

Some followers There has been speculation as to whether the new look will be permanent, although sources close to the event indicated that it could be a temporary change for a special photo shoot.

This change reinforces Jenner's image as a confident, modern, and daring woman, who is not afraid to reinvent herself and continue setting trends in the world of entertainment and fashion, consolidating herself as an icon of elegance and style regardless of age.