Rosalia surprised everyone by starring in Calvin Klein's new underwear campaign for the Fall 2025 season, marking an important milestone in both her career and in the history of the iconic American brand.

Photographed by the renowned Carlijn Jacobs, the campaign embraces a mix of sensuality and a surreal visual narrative that complements the Spanish singer's strong presence.

With this campaign, Rosalia joins an exclusive list of global celebrities who have been the face of Calvin Klein, such as Kendall Jenner, Michael B. Jordan, Jeremy Allen White, Jungkook of BTS, Bad Bunny and Justin Bieber.

In the images, Rosalia wears classic and contemporary pieces from the Calvin Klein catalog, highlighting the Icon Cotton Modal collection, with seamless construction technology, Infinity Bond waistband and heat-sealed closures that guarantee comfort and an impeccable silhouette.

The singer also appears in designs from the Heritage Cotton line, which pays homage to the brand's iconic vintage logo, and with the new Perfectly Fit, designed to accompany daily movement without losing support or style.

The campaign highlights the minimalist and elegant essence that characterizes Calvin Klein, but with a fresh and renewed air thanks to Rosalia's interpretation.

The singer confessed that Calvin Klein underwear has been a staple in her wardrobe for more than 15 years and described This collaboration as a "closing moment."

In addition to its visual impact, the campaign is accompanied by an unreleased song by Rosalia titled "De madruga," which provided the campaign with music. The song has not been officially released, and the singer performed it for the first time in 2019, during the tour for her album El mal querer (2018).