The ratings battle is in full swing between Telemundo and Univision, especially regarding reality shows, a strategy that has yielded huge results for both networks, particularly Telemundo.

While Telemundo has the advantage, Univision being the first The network, known for launching projects like 'La Casa de los Famosos', 'Top Chef VIP', 'Exatlon', and 'La Isla: Desafio Extremo', among others, has been gradually incorporating new offerings such as 'El Conquistador' and soon with '“Apostarias por mi”'. While further details about this new project have not yet been revealed, the network has already shared the first promotional materials, hinting that it will be a 24/7 reality show, something Univision hasn't ventured into for years. “A new reality show is about to begin! ? Welcome to the official account of #ApostariasPorMi? ?,” reads one of the posts the network made on Instagram. The announcement was accompanied by the premiere date, revealing that it will air in January on UniMas and ViX, the platform where it will be broadcast 24/7. Following that first promotional video, the network released another, detailing that it will feature celebrity couples, demonstrating that it will be a project with famous people and not unknowns. “In January you'll discover a live 24/7 celebrity couples reality show,” the show posted on its newly created social media accounts, where it is already followed by Julian Gil, Lambda Garcia, and other celebrities.