The 2026 World Cup attracts a large number of sports personalities. The inaugural duel will feature great performances by artists, but will also highlight the presence of representative boxing figures such as Saúl Álvarez. The Mexican fighter will present the award to the best player in the inaugural duel between Mexico and South Africa.

The appointment of Saúl Álvarez was promoted by the Michelob Ultra brand. This franchise will be in charge of awarding the Superior Player of the Match recognition to the best player in each match.

Canelo Álvarez will be the first personality to present this recognition. Mexicans and South Africans will debate the first Superior Player of the Match of the 2026 World Cup.

Rodolfo Vargas, director of premium brands at Grupo Modelo, explained the reasons why they designated Saúl Álvarez as the personality who will present this award. Vargas highlighted the importance of the Guadalajara boxer in Mexico.

"At Michelob Ultra we recognize those who take excellence to another level and transform the greatness of sport, that is why we chose Canelo Álvarez. In addition, as it is Mexico's opening match in the World Cup, we seek to create a moment that reflects the importance of this stage for our country. We are sure that Saúl represents national pride for millions of fans," he explained.

This award will be voted on by fans. During each match, World Cup fans will be able to vote for the Cup's Superior Player of the Match. This election will be made through the official FIFA platform.

When does Mexico debut?

The Mexican team begins its journey in the 2026 World Cup this Thursday, June 11. The first duel will be at the legendary Azteca Stadium in Mexico City. South Africa will be the rival of the Aztec team. This inaugural duel is repeated, just as it happened in the 2010 World Cup.