Costco launched one of the most eye-catching Black Friday promotions: Apple AirPods 4 wireless headphones with active noise cancellation dropped to $99, a price available until December 1, 2025.

This price reduction makes them one of the most accessible options within the ecosystem Apple, especially considering its improvements in design, sound, and smart features.

These are the Apple AirPods 4 that Costco is offering for Black Friday

The AirPods 4 arrive with a redesigned shape that aims to offer greater comfort and stability for hours.

Apple reduced the size of the stem, refined the contour, and added quick-press controls, allowing you to manage music or calls with small taps.

This new design is complemented by a listening experience that adapts better to different ear shapes.

One of the main attractions of this version is active noise cancellation, which attenuates outside sound before it reaches your ear.

In addition, the Conversation Awareness feature lowers the volume when it detects that you are talking to someone nearby, making it easier to have a conversation without removing your headphones.

Skin sensor to play or pause

The AirPods 4 also integrate a voice isolation system designed for calls in environments noisy. Through advanced computational audio, they reduce background noise and prioritize the user's voice.

They also include support for voice commands with “Siri” or “Hey Siri,” as well as new interactions that allow you to respond to the assistant with gestures like nodding or shaking your head. Pairing with Apple devices remains fast, and the skin sensor detects when you're wearing them to automatically play or pause content.

Finally, this generation retains personalized spatial audio with dynamic head tracking, creating an immersive experience when listening to music, watching shows, or playing games.

The charging case has also been redesigned: it's smaller,Compatible with wireless charging and can be charged with an Apple Watch charger, a USB-C cable, or Qi-certified chargers.

AirPods 4 offer up to four hours of listening time with active noise cancellation enabled and up to 20 hours using the charging case. Without noise cancellation enabled, total battery life can reach 30 hours.