The company responsible for the Pokemon franchise expressed its opposition to the Trump administration using one of its video games to promote the MAGA slogan, which it considers inappropriate, as it was not even consulted beforehand.

Through a post shared on both Instagram and the X platform, formerly known as On Twitter, the White House shared an image alluding to the cover of the new video game "Pokemon Pokopia," but the controversial part was the addition of the phrase "Make America Great Again," popularized by Donald Trump during his 2016 presidential campaign. The post also features the word MAGA, a small American flag, and a lightning bolt, a symbol associated with Pikachu, the Pokemon character. While Washington offered no explanation for using the visual concept of "Pokemon Pokopia," the game's popularity among young Americans suggests a possible connection with potential voters. However, The Pokemon Company International issued a statement distancing itself from the policies implemented by the current U.S. administration, emphasizing that it never sought permission to use an image related to the product developed by the multinational company headquartered in Tokyo, Japan. "We are aware of recent social media content that includes images associated with our brand. We did not participate in their creation or distribution, and no permission was granted for the use of our intellectual property. Our mission is to unite the world, and this mission is not affiliated with any political stance or agenda,” states part of the letter.

It should be noted that, in September of last year,The Department of Homeland Security (DHS) used the theme song from "Pokemon" to soundtrack a video showing Immigration and Customs Enforcement (ICE) agents arresting undocumented immigrants residing in the United States. The video included a subtitle with the phrase "Gotta catch 'em all," a slogan from the Pokemon franchise. Furthermore, the faces of some of those arrested appeared on playing cards, very similar to the Pokemon concept. Despite The Pokemon Company International's claim that they were not consulted about the use of their material, the controversial video remains active on official government social media accounts several months later.