The company does not force customers to abandon their current plans. Users can keep them and continue using their benefits, but they will have to pay the new rate if their account is affected by the change.

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The adjustment that begins in August will affect certain retired plans that were activated between July 24 and November 1, 2025.

Customers who were already using those plans before July 24, 2025 received the same increase on their April bills. Therefore, the August measure represents a second stage of the price update announced by the company.

The main plans included are:

For retired unlimited plans included in the announcement, the increases will be as follows:

An individual account that currently pays $80 for the plan would, in principle, pay $90, before taxes, additional charges, financed equipment or complementary services.

On a family account, the maximum advertised increase for this group of plans will be $20 per month total, regardless of whether you have two, three or more lines.

This represents up to an additional $240 per year for a multi-line account if the customer maintains the same plan for 12 months.

How to know if the plan is included in the increase

When that message appears on the invoice, it means the account is included in the price adjustment.

What customers will receive in exchange for the increase

The hotspot allows you to share your phone's connection with a computer, tablet, or other device. However, those who do not use this feature will still have to pay the increase if they decide to keep the plan.

The company justified the change by the need to continue offering a reliable network, quality products and a better experience for its customers.

In those cases, the increase will be $5 for each smartphone line, accompanied by an additional 10 GB of hotspot per month. The plans achieved include:

This means that an account with four lines on one of these plans could pay $20 more per month, but the calculation is different: there the increase is applied per line.

Is it mandatory to change plans?

No. Customers can keep their current plan and do not have to do anything to keep it.

Before modifying the service, it is advisable to review the total price of all lines, current discounts, the amount of hotspot included, the video quality allowed, and international benefits. It's also good to check financed devices and any promotions you might miss out on by leaving the previous plan.

A new plan won't necessarily be cheaper for all families. The comparison must be made on the entire invoice and not only on the advertised price per line.

How to try to reduce the bill

Another alternative is to eliminate lines, insurance, services or complements that are no longer used. It may also be helpful to compare the cost of keeping phones financed with the price of canceling or changing service, because a plan change can alter promotions tied to the devices.

Since when will the new price appear?

Therefore, some users may see the increase at the beginning of the month and others on a bill issued later. The safest way to confirm the situation is to review the individual notice sent by the company and compare the next invoice with the previous one.