Visa and Amazon Web Services (AWS) announced a strategic collaboration during the AWS Re:Invent event in Las Vegas, which takes place from December 1 to 5. The alliance promises to transform the global e-commerce infrastructure by developing agent commerce, a model in which AI autonomously processes transactions for users. The agreement will make Visa Intelligent Commerce available on the AWS Marketplace, making it easier for developers and businesses to integrate secure payment solutions into automated workflows. The initiative focuses on delivering reliable and efficient payments through AI agents, empowering e-commerce on a global scale. The concept behind this technology is that artificial intelligence agents can reason, act, and execute purchases in real time. For example, a user could instruct their AI assistant, “buy me tickets if the price drops below $150,” and the agent would be able to complete the transaction securely and autonomously, without any additional human intervention.

Security and Technology Behind the Alliance

Rubail Birwadker, Senior Vice President of Global Growth at Visa, emphasized the importance of trust in agent commerce: “Visa Intelligent Commerce acts as a trust layer, providing secure infrastructure for autonomous, network-agnostic transactions.” Payment security is key to the adoption of AI in e-commerce.

The collaboration integrates Amazon Bedrock AgentCore, which allows agents to manage identity, memory, and observability, while Visa tools, such as MCP, handle authentication, tokenization, and data personalization.

This reduces the current fragmentation of digital commerce and enables more secure and efficient transactions.

David Richardson, Vice President of AgentCore at AWS, stated that the combination of Visa Intelligent Commerce and Amazon Bedrock AgentCore simplifies fragmented systems, allowing agents to communicate autonomously.

Furthermore,AWS customers will be able to build and deploy AI agents more easily, accelerating the adoption of artificial intelligence technology in payments and commerce.

First use cases: travel and retail

The technology already has strategic partners such as Expedia Group, Intuit, and Eurostars Hotel Company. Expedia, for example, will develop the Travel Booking Agent, a system that combines agents specializing in flights, accommodations, and car rentals to offer complete booking experiences. This demonstrates how AI can transform the online shopping experience.

Karen Bolda, Director of B2B Product and Technology at Expedia Group, stated: “We are excited to partner with AWS and Visa to power agent architectures in travel for our B2B partners.” The initiative reinforces the idea that artificial intelligence can become an active shopper, not just a search assistant.

With this move, Visa and AWS seek to lay the foundation for secure and autonomous digital commerce, where AI facilitates complex transactions and optimizes the user experience.

The integration of Visa Intelligent Commerce into AWS Marketplace marks a key step towards the global expansion of agent commerce.

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