Google has launched Doppl, its new experiment from Google Labs, which allows users to digitally try on clothes using artificial intelligence. Available now in the US for iOS and Android, Doppl is adding something users have been asking for to the Google Shopping testing features: going beyond static models.

Here you can upload a full-body photo of yourself or select an AI model, then upload photos or screenshots of clothes you like. Doppl generates an image of you wearing that outfit and, even cooler, also creates a short video to show how the garment moves on you.

Google's bet is clear: if in May they already allowed you to see clothes on various body types, now with Doppl the experience is personal, realistic, and lively. With exclusive generative AI in this app, the user sees how the pleats flow, how the sleeves and length adapt, all in motion.

How Doppl works and how it's different

The process is simple:

What's new compared to the Google Shopping version is that Doppl adds animation: you don't just see how the clothes fit you, but how they might react when you walk or turn.

Plus, you can save your looks, review them later, or share them directly to social media to ask for feedback. It's a social feature that resonates with those who shop on Instagram or TikTok.

It's not without its flaws: the clothes don't always fit perfectly, sometimes there are glitches (elongated shirts, strange pants, feet generated where they shouldn't be), and it can even redraw your proportions if the photo isn't ideal (as happens with selfies and partial photos). The limits are also clear: it doesn't let you try on bikinis, very revealing clothing, or images of public figures. These controls help prevent misuse and protect people's images.

Why could Doppl change the way we shop for clothes online?

This app could be a game-changer. Imagine an era where buying clothes online is as intuitive as first-person photoshopping, with no wrong sizes or surprises.The use of video adds an extra layer of trust and immersion that can convince you to buy without hesitation.

Although there are still details to be refined, Doppl shows a clear direction: to turn AI into your personal stylist and favorite shopper at the same time. In a world where e-commerce dominates, this Google app is setting the standard to make online fashion more real, more relatable, more you.