Toyota decided to take a new step in the evolution of the Prius, one of the models that best represents the brand's commitment to electrification. The 2027 edition arrives with changes that seek to maintain it as a reference among hybrids in the United States, incorporating improvements in equipment, connectivity and efficiency without altering the essence that has made it a commercial success.

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The offer will continue to be aimed at very different profiles of drivers. Those who prioritize low consumption will be able to choose the conventional hybrid, while those who want to travel a good part of their daily trips using electricity will have the plug-in hybrid variant available. In this way, Toyota maintains a strategy that allows it to cover different needs within the same model.

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The Prius hybrid will be available in SE, XSE, Nightshade and XSE Premium versions. For its part, the Prius Plug-in Hybrid will arrive in LE, XLE, Nightshade and Limited variants.

A design that maintains its sporting identity

The aesthetic change introduced in the most recent generation is maintained for the 2027 model. The Prius retains a body with fluid lines and a low-profile silhouette that not only favors aerodynamics, but also gives it a much more dynamic image than that of previous generations.

Toyota takes advantage of this update to incorporate new exterior colors. Among them is the Inked tone for the range and the exclusive Karashi for the Nightshade version, an edition with darkened details that reinforce its sporty appearance.

Two hybrid systems for different needs

Toyota's fifth-generation hybrid system continues to be the protagonist of the 2027 Prius. The set combines a 2.0-liter gasoline engine with electric drives that offer a more agile response and very low consumption.

The front-wheel drive version develops 194 horsepower and has an EPA-estimated fuel economy of up to 55 MPG in the LE version. Those who opt for the electronic all-wheel drive AWD will have 196 horsepower, with an estimated consumption of 53 MPG.

For those looking to depend even less on fuel, the Prius Plug-in Hybrid incorporates a 13.6 kWh battery that allows you to travel up to 44 miles, equivalent to about 71 kilometers, using only electric energy. Once the charge is exhausted, the vehicle continues to operate as a conventional hybrid.

This variant also stands out for its performance. Thanks to a combined power of 220 horsepower, it accelerates from 0 to 60 mph in just 6.6 seconds, becoming the fastest Prius manufactured by Toyota so far.

More comfort and connectivity for all occupants

Among the new features, the incorporation of dual-zone automatic climate control throughout the range stands out, allowing the driver and passenger to regulate the temperature independently.

Even the entry versions include a fairly complete equipment level with an eight-inch multimedia screen, wireless Apple CarPlay and Android Auto, digital instrument panel, six USB-C ports and automatic climate control.

Higher versions add a 12.3-inch multimedia screen, JBL Premium sound system, wireless phone charger, heated steering wheel and seats, as well as higher quality SofTex finishes.

Toyota also maintains the brand's over-the-air (OTA) software updates, built-in Wi-Fi and connected services, allowing various vehicle functions to be managed remotely.

Safety and pricing for the US market

The entire range incorporates the Toyota Safety Sense 3.0 package as standard, which brings together assistants such as the pre-collision system with pedestrian detection, adaptive cruise control, lane keep assist, traffic sign recognition, automatic high beams and proactive driving assistance. Added to this are the blind spot monitor, rear cross traffic alert and safe exit system.

As for pricing, the 2027 Toyota Prius will start at $28,755 for the LE version. The Prius Plug-in Hybrid will start at $33,980 in the SE version. Both models will reach dealerships in the United States during the summer of 2026.