Lexus's strategy for 2026 makes it clear that the IS is no longer intended to be an entry-level sedan within the brand. With an extremely simplified lineup and a significant price adjustment, the Japanese manufacturer is redefining the role of this model, focusing on exclusivity and a driving experience true to the traditional school. The result is a more focused, more expensive IS with a much more pronounced sporty identity.

This change is significant. For years, the IS was the entry point to Lexus's range of sporty sedans.

However, for 2026, the Japanese brand decided to simplify its strategy and concentrate on a more defined product, even if that means a higher price and a more specific target audience.

A range reduced to a single IS 350

For the 2026 model year, Lexus confirmed that the IS 350 will be the only version available. The previous IS 300 models, as well as the more powerful IS 500 and IS 500 F Sport, which were discontinued with the end of the 2025 model year, are no longer part of this lineup. The 2026 IS 350 will be offered in two main configurations: F Sport Design and F Sport, both with a clear sporty focus, but with distinct nuances in aesthetics and tuning. The starting price is $48,090 for the rear-wheel-drive IS 350 F Sport Design, a significant increase over the previous base model. For those seeking greater traction, all-wheel drive (AWD) will be available as an option, at an additional cost of approximately $2,000. Meanwhile, the IS 350 F Sport, with a more dynamic focus, starts at $50,540 with standard rear-wheel drive. This rebalancing makes it clear that Lexus no longer positions the IS as an entry-level sedan, but as a premium product with a defined sporty identity. Exterior design: more aggressive stance and F Sport details. Aesthetically,The 2026 Lexus IS 350 retains its familiar silhouette but reinforces its sporty character with targeted adjustments. The revised front end accentuates the feeling of a low center of gravity and a wider stance, aligned with the F Sport philosophy. Both versions feature 19-inch aluminum wheels with new designs that enhance their visual presence. In the case of the IS 350 F Sport, distinctive elements are added, such as: The color palette includes seven options, among them the new Wind, a light metallic gray that provides a modern look and seeks to attract a younger audience, especially in the US market. Interior: Updated Technology and Driver Focus. Although the IS architecture isn't entirely new, the 2026 model's interior receives key improvements to remain competitive. The cabin incorporates a 12.3-inch digital instrument cluster, along with a larger and more responsive infotainment system. The interior design continues to prioritize the driver, with materials and finishes that reinforce its premium and sporty character. Highlights include: The overall design aims to balance technology, comfort, and a sporty atmosphere without being excessive. V6 Engine: A Rarity in Times of Electrification. One of the biggest draws of the 2026 IS is undoubtedly its naturally aspirated 3.5-liter V6 engine. In a segment moving towards smaller or electrified engines, Lexus maintains a classic offering that directly appeals to enthusiasts. This engine delivers 311 horsepower and 280 lb-ft of torque, solid figures for a premium sports sedan. Depending on the chosen configuration, the IS 350 is offered with:

In addition, Lexus made adjustments to the electric power steering (EPS) and suspension, achieving a more precise response and a better balance between comfort and sportiness.