This Monday, the American open television network, Fox, announced a million-dollar agreement to purchase the famous streaming platform Roku with the purpose of continuing to expand and strengthen not only its advertising business, but also its online reach in news, sports and entertainment content.

According to details of the agreement, the purchase is valued at about $22 billion in cash and stock, which will leave the operation at $160 per share, in addition to being the first major acquisition for Fox since Lachlan Murdoch took over as president and CEO of the network, following a family agreement.

"Today we take the next step: uniting the most valuable portfolio of live content in video consumption with the leading streaming platform through which America watches it. This is a defining moment for Fox and a natural extension of the deliberate and focused strategy we have been implementing for almost a decade," Murdoch said.

Although Roku will continue to operate as an open platform, the deal expected to be completed by mid-2027 will provide Fox with access to more than 100 million homes worldwide through the streaming platform, in addition to the Roku channel and its first-party data.

Likewise, Fox shareholders will have about 73% of the resulting company, and Roku shareholders will have approximately 27%. "It is essential that Roku remains an open company and encourages collaboration with its partners. We do not foresee that changing at all," added the Fox CEO.

For his part, Roku founder Anthony Wood, who will join Fox's board of directors once the deal closes, commented that "the merger with FOX represents an extraordinary opportunity to accelerate our vision, grow faster and innovate more aggressively for viewers, partners and advertisers," he said in a statement.

Finally, by the start of trading, Fox shares were down nearly 17% due to the deal and the odds of stock dilution, while Roku shares were also down 2.5%.