Maserati wants to give a new boost to its business and one of the first moves has already been on the table. The Italian firm decided to make its 2027 Grecale Folgore electric SUV much more accessible, a strategy that seeks to capture the attention of customers who until now saw the model as out of their budget.

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The discount is hard to miss. The vehicle reduces its price by more than $23,000 compared to the previous version, a decision that comes at a time when the brand is trying to strengthen its presence in a segment where competition continues to grow.

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A much more attractive price

The Grecale Folgore 2027 now starts at $98,995, while the previous model started at $121,290. The difference makes this luxury SUV a more competitive alternative in the US market, especially compared to other premium electric models.

It is not the first time that Maserati uses this formula. It recently applied a similar strategy with the GranTurismo Folgore, making it clear that price will be one of the pillars to regain ground in an increasingly demanding market.

In addition to the price adjustment, the manufacturer introduced several improvements to increase the Grecale's appeal. Thanks to aerodynamic changes, optimized energy management and more efficient tires, autonomy increases considerably.

Now the SUV can travel up to 274 miles depending on the version, while under the European cycle it reaches a range of up to 360 miles. The intelligent system that disengages all-wheel drive when it is not necessary is also still present to promote lower energy consumption.

On the outside, new features appear such as a redesigned grille, a front with a sportier appearance and new air inlets that help improve aerodynamic flow. Maserati also expanded the customization possibilities with new colors and designs of 20- and 21-inch wheels.

More luxury and new mechanical options

The interior maintains the premium approach, although it incorporates details that elevate the experience even further. Among the new features are a newly designed steering wheel, a gear selector with haptic feedback, a renewed digital clock and materials that combine leather, carbon fiber and wood.

The multimedia system retains the 12.3-inch Ultra HD screen and continues to offer a configurable Head-Up Display. Those looking for a high-level sound experience can also opt for the Sonus Faber system, which offers up to 21 speakers and a power of 1,285 watts.

Although the Folgore remains the all-electric variant, the range also incorporates new versions with the 390 horsepower Nettuno Turbo V6 engine. The Trofeo version maintains its sporty focus, with acceleration from 0 to 60 mph in around 3.8 seconds and a top speed close to 177 mph.