The rumor that millions of Apple fans were waiting for has finally arrived. Top analysts revealed how much the next iPhone 18 would cost, and the news is better than many could expect.

According to analyst Jeff Pu, Apple would maintain the entry prices on the base models of the iPhone 18. This projection aligns with that of renowned analyst Ming-Chi Kuo, who also anticipates Pro and Pro Max models would arrive with the same launch prices as their previous generation. In concrete numbers, that translates to $1,099 for the iPhone 18 Pro and $1,199 for the iPhone 18 Pro Max.

Now not everything is so simple. The versions with larger storage —512 GB, 1 TB or even 2 TB— could register r increases. So if you were thinking upgrading to the model loaded with space, maybe it's advisable to start saving a little more. 

Why Apple won't raise the base price

Apple has compelling reasons for not touching entry prices. The iPhone 17 hit historical sales records in the second fiscal quarter, which demonstrates that the current pricing strategy is working perfectly.

Added to that is a very particular moment within the company. John Ternus will replace Tim Cook as CEO starting in September, a huge leadership change that Apple is unlikely to want generating additional noise with a price increase in the most popular models. Launching a cycle with stable prices is, in that context, a calculated move to maintain consumer confidence.

The other factor that comes into play —and that goes in the opposite direction— is the increase in the cost of components, especially chips. With the jump to the 2 n manufacturing process anometers for the A20 chip, production costs do not go down. That Apple absorbs part of that pressure without transferring it to the base price says a lot about its financial maneuvering margin.

What does the iPhone 18 bring that make it different

Beyond the price, the leaks point to concrete improvements that justify the wait. The highlight of the iPhone 18 is the premiere of the 2 nanometer chip, which would promise up a 15% more performance compared to the A19 that currently equips the iPhone 17. The Pro models, in addition, would be equipped with the A20 Pro variant, designed for even more demanding tasks.

The entire line would have 12 GB of RAM, compared to the 8 GB of the standard iPhone 17. That jump is significant, especially thinking about the artificial intelligence functions that Apple continues to expand with Apple Intelligence. 

As for the design, there would not be a visual revolution, but there would be striking adjustments. The Pro models would integrate a smaller Dynamic Island thanks to the Face ID under the screen. The dimensions of the screens would be maintained They would come in 6.3 and 6.9 inches for Pro and Pro Max respectively, but with greater brightness and energy efficiency. And the color catalog would arrive renewed with options such as Dark Cherry, Light Blue, Dark Gray and Silver.

The camera would also have its moment. The iPhone 18 Pro Max would incorporate a variable aperture in the main camera, a feature that would allow better control of light input and effects. depth. The front camera would give a jump to 24 MP with advanced processing features. And the Pro Max battery could reach 5,200 mAh, the largest in iPhone history.

Another major technical change is the arrival of Apple's C2 modem, which would definitively replace Qualcomm, improve energy efficiency, and bring support for 5G mmWave along with possible satellite internet features beyond emergency uses.

With all this on the table, it is clear that Apple arrives in the iPhone 18 cycle with a strategy designed to not scare the mass market while continuing pushing upwards with models increasingly specialized. The A20 chip, the record battery, the Face ID under the screen and the debut of the foldable make this one of the most anticipated launches in years.