After her triumph in the third season of “La Casa de los Famosos“, beauty queen Madison Anderson has kept a low profile in front of the cameras and has focused on her personal life... or so it was believed. And recently, the Miss Universe 2019 finalist announced the professional project she has been working on for two years.

It is nothing more and nothing less than her own line of sportswear and makeup, which are named ALAS and Madison Anderson Beauty, respectively: "I feel extremely happy to finally be able to share this dream that I have been working on in silence for two years," she revealed through the program 'En Casa con Telemundo'.

The official start of this new project took place on the Instagram platform, where Madison Anderson shared the first look at her brand's products through various photographs and videos.

"Today, in a new stage as an entrepreneur, I bring with me the greatness and strength that defines me as a woman, to celebrate not only the beauty that lives within me, but the one that lives in every woman," is the message she posted from the official account of her ventures.

Likewise, the Puerto Rican opened up to her fans about her purpose with these brands of beauty: “Madison Anderson Beauty was not only born to beautify, but to remind us of the power, resilience and light that we are,” she reiterated.

This vision aligns with the one listed on her official website: “Each product is designed to inspire confidence and allow you to express your brilliance, your crown and your individuality.”

This is how Madison Anderson celebrates her debut as an entrepreneur, giving a glimpse into her most vulnerable side: “It was born from the belief that strength, elegance and self-expression can coexist in every moment, whether in the gym, on the street or in your daily rituals,” said the famous.