TelevisaUnivision remains firm in its commitment to honor its title as “House of Latin Music”. For this reason, it announced a 2026-2027 music strategy that includes exciting changes to its usual office.

And it's that the Spanish media and content company confirmed that Premios Juventud is expanding to PJ Fest, a weeklong cultural event ration that will include activities and concerts in cities such as Houston, Miami and Los Angeles, and will culminate in the well-known awards gala.

The surprise? The 23rd edition of the Youth Awards will move continent and will be headquartered at the Starlite amphitheater in Marbella, Spain. This expansion marks a milestone for ra the show, which stops being a single night of recognitions to becomes an immersive festival designed for the youth of the US and the global Hispanic community.

Furthermore, it was confirmed that the prestigious ceremony will reach the global audience through the signal of Univision, UNIMÁS, Galavisión and the ViX streaming platform.

Global icon Marc Anthony joins TelevisaUnivision in a historic new alliance

In addition to this expansion of Premios Juventud, TelevisaUnivision also confirmed an alliance with Grammy-winning artist and businessman, Marc Anthony, who for almost four decades has remained a reference for Latin music.

In accordance with the entertainment giant, this sum aims to support the creation of new musical intellectual property and entertainment formats with a strong cultural focus al. In this sense, we also seek to amplify Latin culture through the development of original video content and strategic ventures in the music, tourism and fashion sectors.

“A fundamental pillar of this collaboration is the shared commitment to the future of the music industry, creating new opportunities. "nities to highlight and project the next generation of Latin talent," was emphasized in the communication issued by the platform.

Following this line, the company will bet on the “SESSIONS of ViX Música” initiative, which consists of a series of high quality live presentations that will offer iné performances shows and world premieres in an intimate studio environment, featuring the biggest names in Latin music along with the most relevant content creators today.

“Beyond music, the series presents direct and sincere conversations between artists and creators, offering fans a close dialogue and a definitive look at the voices that shape Latin culture today,” the writing details.