He recorded 11 seconds on TikTok and it changed his life: this is what he did
Romeo Bingham, a 26-year-old content creator, recorded and posted an 11-second video on TikTok, without even imagining that it would change his life
The next time you record a video for TikTok, no matter how short or "simple" it seems to you, post it. The social media algorithm has proven to be a game of Russian roulette, and by a stroke of luck or a well-chosen hashtag, your material could go viral. This is what happened to Romeo Bingham, a 26-year-old content creator, who landed a multimillion-dollar deal for an 11-second video. Perhaps the video had been sitting on his phone for weeks, or maybe he thought, "I'll upload it, what's the harm?" His material consisted of a short jingle for the popular soft drink Dr Pepper, which was first sold in the United States in 1904. Furthermore, in 2024 it became the second best-selling beverage in the country. Dr Pepper contacted the jingle's creator and changed his life. With a little strategy and a well-tuned voice, Bingham sang for six seconds: "Dr Pepper baaaby, it's good and nice! Do. Do. Do." Of course, at the beginning of the video he announced his proposal, then sang, and in the description he requested that the franchise contact him to reach an agreement. She even assured them they would earn millions. The user also tagged them (unafraid of success) and added three related hashtags. The rest is history.
Without even imagining it, the video posted on December 23, 2025, reached 40 million views (95.3 million at the time of this publication). Her proposal was already viral, and Dr Pepper did the right thing: leaving a comment that grabbed attention and contacting her.
“Wait a minute… you might be right,” the brand wrote. She then replied: “DR PEPPPERRRR!! I'm euphoric.”
According to the Y Net News website, a couple of weeks later, Romeo's jingle jumped from TikTok to television, appearing in a 15-second national Dr Pepper ad that followed the visual aesthetic of a typical beverage commercial, including a produced version of Romeo's original melody.
The commercial aired twice during a college football game, in mid-January, with an average audience of 30 million viewers.
The value of the financial agreement between Bingham and Dr Pepper was not disclosed, but US marketing sites estimate that he may have received several million dollars.
But that's not all, because more than 35 brands are trying to contact Romeo, requesting that he create new jingles that can be used to sell their products. Subway, Hyundai, Popeyes, IKEA, the Philadelphia Eagles, Biffalo Wild Wings, and even the Miami Heat of the NBA are interested in reaching an agreement.
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