Restaurant chain will give away $1 million in burritos during the World Cup final
Customers who want free burritos must participate in the dynamics that Chipotle will have on its social networks during game day
This Sunday, July 19, the World Cup final will be held at MetLife Stadium in East Rutherford, New Jersey, where the confrontation between Argentina and Spain is expected, and to share with true soccer fans, the restaurant chain Chipotle announced that it will give away up to $1 million dollars in burritos.
According to the fast food restaurant franchise specialized in Tex-Mex cuisine, the burritos will be given away during the second hydration break of the game; At that time, a video in the form of a riddle will be shared on their official Instagram account.
According to details of the statement, Chipotle customers who want free burritos should watch the video on their social networks; There will be three identical glasses of water, in which you must guess which one contains lemonade. Those who get it right will get a code to win free food.
In this regard, Stephanie Perdue, senior vice president of marketing at Chipotle, commented that “the best brand ideas start from a truth that fans appreciate,” she said, since the idea of promoting burritos with glasses of water comes from Chipotle's “Water Break”, in which many customers get confused and serve themselves lemonade.
“Our water glass has become one of the most recognizable symbols of Chipotle fan culture, and when hydration breaks emerged as part of the game day experience, we saw the opportunity to bring that tradition to one of sports' biggest venues,” Perdue said.
This has not been the only raffle that the fast food chain has held this year on the occasion of the Soccer World Cup, since at the beginning of the big event it had 2 for 1 offers on main dishes for customers who brought t-shirts of their favorite teams to the restaurant.

