Club America owner Emilio Azcarraga Jean stated in an interview with the sports channel TUDN that the Eagles are closer to winning another title than falling short, and that this is because the success of his team demands a greater investment than They are doing it at all times.

Azcarraga emphasized that the effort to revive America from its ashes, after suffering seasons with only eleven points, was a very heavy and enormous burden, so after hitting rock bottom, they are now enjoying the fruits of that effort.

“I have experienced the bad times, the very bad times, of America and rising from the ashes. Yes, I remember when we got 11 points. Yes, I remember losing against Cruz Azul and against Chivas and losing against Monterrey.

Yes, I remember being there and I remember what we did: with hard work, with grit, with many things from a team that nobody gave a second thought to, because we qualified in the Play-In and became champions. I mean, at the end of the day, America's history is very big, it's a super successful team, both in sporting terms and as a business, but that requires more investment, and that's why they are investing more than they are.”

For that reason, the businessman He insisted that: “As you know, we have set the bar very high for America. Here, you either win championships or you fail, and I'm not going to budge from that position, because it's my responsibility and the responsibility of everyone who works at the club—the board, the players, the coaching staff, and the administrators—as it's everyone's obligation to be there.”

The Keys to Success

Azcarraga Jean emphasized that the success is due to the extensive work done on the psychological aspect: “We work a lot on the psychological aspect with them, and it has been very good for their development, but also for reaching four consecutive finals. Because in the end, while we lost the last one, we reached four, and while I say we failed against Toluca,"From a psychological standpoint and from a sporting management perspective, things are being done well." He even cited the example of Santiago Banos, who has been heavily criticized despite his work in bringing America's current success: "Because suddenly people are saying 'Banos out' and there's a hashtag #FueraBanos, but with him we've reached four consecutive finals, so he can be criticized, but his work is there and that's what matters." Finally, he said that in football, you can invest and achieve success, as they continue to try to do at all times, especially since it's undoubtedly a good demonstration that investment in football can be successful. "Regarding the stadium, it comes with a sponsor like Banorte, and there are few stadiums that have a sponsor, but that's because there are ways to raise money to invest. There's the example of Atlas, who invested with the soft drink AGA, who invested in their training center. That's why I say there are ways." And I believe that investment needs to be made in both men and women. I feel we need to invest more in youth academies, including us at Club America, and I think we invest quite a bit, but we can do more," concluded the Club America president.