In recent months, there have been many headlines that feature artificial intelligence (AI), both for its positive impact as one of the most important technological advances in recent times, as well as for the fear it generates in the workplace. It is not all bad news: some businessmen and economists found in this tool an additional advantage: the creation of new companies.

Data from the United States Census Bureau shows that new business registrations have reached historic levels in recent years. According to an analysis by Stripe Economics, much of that growth comes from individual entrepreneurs.

According to entrepreneurs consulted by CBS News, new artificial intelligence platforms can help develop business plans, research markets, generate advertising content, design logos and even develop web pages or product prototypes.

"You can do anything you set your mind to. There's nothing stopping you," Chris Franco, entrepreneur and founder of the marketing firm Woodridge Growth, told the news portal. “In this day and age, there is no excuse not to start a business.”

For many specialists, the main advantage of AI is that it reduces costs and speeds up processes that previously required hiring staff or investing thousands of dollars.

“Artificial intelligence is dramatically reducing the cost of starting and running a business,” said Torsten Slok, chief economist at Apollo Global Management. “It's easier to write a business plan with a broad language model and use agents to get the job done.”

According to Slok, this allows professionals in sectors such as finance, consulting or legal services to become independent more easily and compete with larger companies.

Angela Lee, an entrepreneurship professor at Columbia Business School, sums it up perfectly in one question: "Can founders hire smaller teams and accomplish more with less funding thanks to AI? Absolutely."

The academic recalled that in one of her first business projects she had to spend around $20,000 to develop a website. Today, he assures, there are tools capable of performing similar tasks in a matter of minutes.

AI is also helping those just starting out turn an idea into a business. From guidance on supply chains to support with paperwork and documentation, the possibilities are vast.

Established businesses are also taking advantage of these tools. Albert Feldman, owner of Sky Candle Co., uses artificial intelligence to analyze sales, plan purchases and organize marketing campaigns.

“It helps us understand which products we should make more of and which we should stop making,” Feldman said. “By leveraging historical sales data, we know how many containers of wax and fragrance we need to buy, and it helps us understand everything.”

In fact, contrary to fears about AI, some experts believe that the emergence of new businesses could create more jobs in the future.

“If even a fraction of the new ideas people come up with become successful, they will need jobs,” Slok said. “This suggests that the economy is becoming more dynamic and, ultimately, AI will create more jobs.”

We are privileged to live in a time with great technological advances. Without venturing to say that it is a historical fact like the Industrial Revolution, there is no doubt that artificial intelligence is here to stay. In some ways, it is normal to feel fear about how it will affect employment, but human beings show that it is their ability to adapt that keeps them current in the workforce. What happens in the future and in your future depends more on you than on a machine.

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