When two brands with a strong identity linked to exploration join forces, the result is usually brutal. This is what happened with the new Ford Bronco Filson, a special edition that mixes the renowned off-road capabilities of the American SUV with the philosophy of durability and functionality that has characterized Filson for generations.

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The proposal is aimed at those who spend a good part of their time outdoors and need a vehicle capable of tackling complex terrain without giving up comfort. More than a simple aesthetic variant, this Bronco incorporates specific elements that seek to make the lives of those who enjoy nature easier, whether camping, fishing, hunting or exploring places far from civilization.

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“Bronco buyers don't just want a vehicle, they want a companion for whatever destination they're headed to,” said Andrew Frick, president of Ford Blue and Ford Model e. "Filson has been making equipment people trust and putting its products to the test in extreme conditions for more than a century. That's exactly the standard we had in mind when we built this vehicle, and it's why our customers love the Bronco."

Prepared to face any terrain

Under the hood is the well-known 3.0-liter EcoBoost V6 engine, the same one used in the Bronco Raptor. For this edition it received a specific calibration aimed at offering an adequate response in different off-road scenarios.

The foundation remains the robust, high-strength steel frame frame that characterizes the Bronco family. In addition, all models come standard with the Sasquatch package, which adds lockable electronic differentials on both axles, high-performance Fox shock absorbers and 35-inch all-terrain tires.

Added to this are technologies such as Trail Turn Assist and Trail 1-Pedal Drive, systems developed to improve maneuvers on narrow trails and facilitate progress on complicated surfaces. The well-known G.O.A.T. system is also missing, which offers seven driving modes adapted to different types of terrain and conditions.

The technological experience is complemented by 5G connectivity, WiFi, 12-inch multimedia screen, 360-degree view cameras and compatibility with Apple CarPlay and Android Auto.

An interior designed to really be used

One of the most interesting aspects of this special edition is in the cabin. Ford and Filson worked together to create a premium environment, but without losing sight of the practical use that an adventure vehicle demands.

“There is a big difference between ‘high-end’ and ‘beautiful,’” said Paul Wraith, global director of sport utility vehicle design. "If you hesitate because you're afraid of getting the cabin dirty, it has no place in a Bronco. Every material we and Filson chose had to be authentic, pleasant to the touch and unconditionally durable. And, like good equipment, this interior is not designed to wear out, but is designed to adapt with use, aging gracefully with you and your adventures."

The interior features perforated and quilted leather, details inspired by Filson's signature fabrics, as well as brass finishes and leather-covered surfaces that elevate the feeling of quality.

Another highlight is the work done to reduce noise in the cabin. Thanks to improvements in sound insulation, special glass and new seals, Ford claims that this is the quietest Bronco produced to date.

Details created for outdoor living

Filson's practical philosophy is also reflected in several exclusive elements. Among them are removable storage bags distributed in different areas of the vehicle, including compartments inspired by saddlebags located in the doors.

These accessories were designed to transport everything from fishing tools and equipment to cameras or emergency first aid kits, allowing them to be easily moved out of the vehicle once the destination is reached.

“For nearly 130 years, Filson has made products for people who depend on their equipment in the harshest conditions imaginable,” said Alex Carleton, creative director at Filson. "The Bronco Filson is a natural extension of that legacy, combining uncompromising capability with meticulous craftsmanship and function-oriented design. This vehicle is created for people who see the outdoors not as an escape, but as a way of life."

It also incorporates a digital rear-view mirror designed to maintain a clear view when the cargo area is completely occupied, as well as electric running boards that facilitate access to the vehicle despite its high ground clearance.

A special edition with its own identity

On the outside, the Bronco Filson is distinguished by unique details on the grille, wheel arches, mirror caps and special holders intended for carrying long objects, such as canoes or recreational equipment.

The color range includes the exclusive Field Green Metallic, as well as other shades such as Marsh Gray, Avalanche Gray, Desert Sand, Shadow Black and Oxford White.

Ford also confirmed an exclusive First Edition for North America. This variant will add the Iron Sands Copper Metallic color, specific badging, a numbered plaque on the center console and exclusive Filson-inspired storage elements.